The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising

Detalhes bibliográficos
Autor(a) principal: Magalhães, Ana Filipa Veloso de
Data de Publicação: 2010
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10330
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertisingMedia SmartChildrenAdvertisingCelebrity endorsersA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe aim of this project was to try to prove the effectiveness of the Media Smart Program in Portugal, a program that helps children to understand and be critical towards advertising. Until now, there were no quantitative studies about this subject in Portugal. Therefore, it was used a structured questionnaire, semi-structured interviews and an Observation in Media Smart Classes. The results suggested that this program was not effective in a short period of time since children might not have time to absorb the entire program. So, future studies should have this point into account.NSBE - UNLAgante, LuísaRUNMagalhães, Ana Filipa Veloso de2013-08-09T09:33:18Z2010-062010-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10330enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:44:02Zoai:run.unl.pt:10362/10330Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:24.380789Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
title The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
spellingShingle The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
Magalhães, Ana Filipa Veloso de
Media Smart
Children
Advertising
Celebrity endorsers
title_short The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
title_full The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
title_fullStr The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
title_full_unstemmed The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
title_sort The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising
author Magalhães, Ana Filipa Veloso de
author_facet Magalhães, Ana Filipa Veloso de
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Magalhães, Ana Filipa Veloso de
dc.subject.por.fl_str_mv Media Smart
Children
Advertising
Celebrity endorsers
topic Media Smart
Children
Advertising
Celebrity endorsers
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2010
dc.date.none.fl_str_mv 2010-06
2010-06-01T00:00:00Z
2013-08-09T09:33:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10330
url http://hdl.handle.net/10362/10330
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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