The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Rui Miguel Carvalho
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/120111
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spelling The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresenceFinanceMarketsEquitiesValuationResearchUtilitiesDomínio/Área Científica::Ciências Sociais::Economia e GestãoMattmüller, RolandAndré, RosárioRUNRodrigues, Rui Miguel Carvalho2021-06-28T10:08:07Z2018-06-062018-08-292018-06-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/120111TID:201984520enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:02:42Zoai:run.unl.pt:10362/120111Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:16.965159Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
title The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
spellingShingle The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
Rodrigues, Rui Miguel Carvalho
Finance
Markets
Equities
Valuation
Research
Utilities
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
title_full The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
title_fullStr The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
title_full_unstemmed The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
title_sort The role of 2D and virtual reality marketing in influencing attitudes and purchase intention of customers – an empirical analysis of the mediated effect of telepresence
author Rodrigues, Rui Miguel Carvalho
author_facet Rodrigues, Rui Miguel Carvalho
author_role author
dc.contributor.none.fl_str_mv Mattmüller, Roland
André, Rosário
RUN
dc.contributor.author.fl_str_mv Rodrigues, Rui Miguel Carvalho
dc.subject.por.fl_str_mv Finance
Markets
Equities
Valuation
Research
Utilities
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Finance
Markets
Equities
Valuation
Research
Utilities
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
publishDate 2018
dc.date.none.fl_str_mv 2018-06-06
2018-08-29
2018-06-06T00:00:00Z
2021-06-28T10:08:07Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/120111
TID:201984520
url http://hdl.handle.net/10362/120111
identifier_str_mv TID:201984520
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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