Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain

Detalhes bibliográficos
Autor(a) principal: Pimentel, Maria do Carmo de Beires Sarmento
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/14955
Resumo: Field Lab in Entrepreneurial Innovative Ventures
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spelling Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, SpainUniPlacesStudent accommodationInternationalization planMulti-sided platforme-businessField Lab in Entrepreneurial Innovative VenturesThe rise in global students mobility is a long-term trend which is set to continue, and has created excellent investment opportunities in key European cities. Currently, 46% of international students study in Europe, and it’s expected that this number will increase in coming years. After becoming a competitive player as a two-sided platform offering quality and verified accommodation to students, UniPlaces decided that internationalization to Madrid was a viable option to increase its sales, revenues, and to improve its awareness in the European market. Although it was recently launched the company has since gain support from several investors, and practical knowledge in this market. This Work Project will study the implementation process of UniPlaces in Madrid. After doing an internal and external analysis it was defined the marketing mix, the mode of entry (creation of a branch in Madrid) and also people, investment, deadlines, and objectives. Finally, a risk assessment was also made, together with some final recommendations aiming to achieve a successful implementation and adaptation of UniPlaces to the Spanish market.NSBE - UNLSoeiro, Filipe CastroRUNPimentel, Maria do Carmo de Beires Sarmento2017-01-31T01:30:17Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/14955TID:201530686enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:50:25Zoai:run.unl.pt:10362/14955Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:12.419660Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
title Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
spellingShingle Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
Pimentel, Maria do Carmo de Beires Sarmento
UniPlaces
Student accommodation
Internationalization plan
Multi-sided platform
e-business
title_short Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
title_full Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
title_fullStr Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
title_full_unstemmed Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
title_sort Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain
author Pimentel, Maria do Carmo de Beires Sarmento
author_facet Pimentel, Maria do Carmo de Beires Sarmento
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Pimentel, Maria do Carmo de Beires Sarmento
dc.subject.por.fl_str_mv UniPlaces
Student accommodation
Internationalization plan
Multi-sided platform
e-business
topic UniPlaces
Student accommodation
Internationalization plan
Multi-sided platform
e-business
description Field Lab in Entrepreneurial Innovative Ventures
publishDate 2014
dc.date.none.fl_str_mv 2014-01
2014-01-01T00:00:00Z
2017-01-31T01:30:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/14955
TID:201530686
url http://hdl.handle.net/10362/14955
identifier_str_mv TID:201530686
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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