The brand experience extended model

Bibliographic Details
Main Author: de Oliveira Santini, Fernando
Publication Date: 2018
Other Authors: Ladeira, Wagner Junior, Sampaio, Claudio Hoffmann, Pinto, Diego Costa
Format: Article
Language: eng
Source: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Download full: http://hdl.handle.net/10362/145829
Summary: de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6
id RCAP_ab28db9cddc32d84fdef0b97d76643b9
oai_identifier_str oai:run.unl.pt:10362/145829
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling The brand experience extended modela meta-analysisBrand experienceBrand loyaltyBrand satisfactionMeta-analysisStrategy and ManagementMarketingSDG 8 - Decent Work and Economic Growthde Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6This research provides a comprehensive overview of the brand experience effects and proposes an extension to the brand experience model by testing novel direct, moderating, and mediating relationships. The authors conducted a meta-analysis of 256 quantitative studies in 73 papers published between 2009 and 2015. The findings reveal new empirical generalizations about the relationship between brand experience and the relevant constructs. The findings demonstrate the positive influence of brand experience on brand satisfaction and positive influence of brand satisfaction on brand trust, brand loyalty, and word-of-mouth (WOM). Furthermore, this research uncovers important mediation variables (hedonic benefits, brand love, and brand personality) of the relationship between brand experience and brand satisfaction. This paper also tests the moderation effects of methodological (e.g., sample type, sample size), theoretical (product type and product lifecycle), and cultural variables (e.g., level of innovation, level of wealth and Human Development Index). The findings extend the brand experience model, helping managers to understand the positive outcomes of brand experience on satisfaction and to invest in actions that can enhance the brand experience. Furthermore, this study shows that brand managers should consider culture is a key factor when crafting branding experience strategies.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNde Oliveira Santini, FernandoLadeira, Wagner JuniorSampaio, Claudio HoffmannPinto, Diego Costa2022-11-28T22:08:41Z2018-11-012018-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article17application/pdfhttp://hdl.handle.net/10362/145829eng1350-231XPURE: 11912320https://doi.org/10.1057/s41262-018-0104-6info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:26:28Zoai:run.unl.pt:10362/145829Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:16.837152Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The brand experience extended model
a meta-analysis
title The brand experience extended model
spellingShingle The brand experience extended model
de Oliveira Santini, Fernando
Brand experience
Brand loyalty
Brand satisfaction
Meta-analysis
Strategy and Management
Marketing
SDG 8 - Decent Work and Economic Growth
title_short The brand experience extended model
title_full The brand experience extended model
title_fullStr The brand experience extended model
title_full_unstemmed The brand experience extended model
title_sort The brand experience extended model
author de Oliveira Santini, Fernando
author_facet de Oliveira Santini, Fernando
Ladeira, Wagner Junior
Sampaio, Claudio Hoffmann
Pinto, Diego Costa
author_role author
author2 Ladeira, Wagner Junior
Sampaio, Claudio Hoffmann
Pinto, Diego Costa
author2_role author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv de Oliveira Santini, Fernando
Ladeira, Wagner Junior
Sampaio, Claudio Hoffmann
Pinto, Diego Costa
dc.subject.por.fl_str_mv Brand experience
Brand loyalty
Brand satisfaction
Meta-analysis
Strategy and Management
Marketing
SDG 8 - Decent Work and Economic Growth
topic Brand experience
Brand loyalty
Brand satisfaction
Meta-analysis
Strategy and Management
Marketing
SDG 8 - Decent Work and Economic Growth
description de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6
publishDate 2018
dc.date.none.fl_str_mv 2018-11-01
2018-11-01T00:00:00Z
2022-11-28T22:08:41Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145829
url http://hdl.handle.net/10362/145829
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1350-231X
PURE: 11912320
https://doi.org/10.1057/s41262-018-0104-6
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 17
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138114421129216

Similar Items