Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion

Detalhes bibliográficos
Autor(a) principal: Macedo, Maria da Graça Líbano Monteiro da Costa
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145298
Resumo: This project contemplates a deep analysis over Gen Zers and Millennials’ consumption patterns, trends in general and, specifically, regarding Cod Fish eating habits The objective of this work project is to, throughout a better comprehension of these generations’ behaviors, help Riberalves to better target them and change their perception about Cod Fish being both complicated to cook and time consuming The outcomes of this project are a combination of strategies and recommendations divided into Major Projects difficult to implement, however very impactful and Quick Wins less difficult to implement recommendations, that require less organizational effort, but have less impact
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spelling Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotionCod fishDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project contemplates a deep analysis over Gen Zers and Millennials’ consumption patterns, trends in general and, specifically, regarding Cod Fish eating habits The objective of this work project is to, throughout a better comprehension of these generations’ behaviors, help Riberalves to better target them and change their perception about Cod Fish being both complicated to cook and time consuming The outcomes of this project are a combination of strategies and recommendations divided into Major Projects difficult to implement, however very impactful and Quick Wins less difficult to implement recommendations, that require less organizational effort, but have less impactCasquinho, Constança MonteiroRUNMacedo, Maria da Graça Líbano Monteiro da Costa2020-06-012020-05-222025-05-22T00:00:00Z2020-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145298TID:202502422enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:06:26Zoai:run.unl.pt:10362/145298Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:06:26Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
title Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
spellingShingle Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
Macedo, Maria da Graça Líbano Monteiro da Costa
Cod fish
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
title_full Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
title_fullStr Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
title_full_unstemmed Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
title_sort Should Riberalves change its current strategy to make cod fish more appealing to gen zers and millennials by tailoring promotion
author Macedo, Maria da Graça Líbano Monteiro da Costa
author_facet Macedo, Maria da Graça Líbano Monteiro da Costa
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro
RUN
dc.contributor.author.fl_str_mv Macedo, Maria da Graça Líbano Monteiro da Costa
dc.subject.por.fl_str_mv Cod fish
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cod fish
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This project contemplates a deep analysis over Gen Zers and Millennials’ consumption patterns, trends in general and, specifically, regarding Cod Fish eating habits The objective of this work project is to, throughout a better comprehension of these generations’ behaviors, help Riberalves to better target them and change their perception about Cod Fish being both complicated to cook and time consuming The outcomes of this project are a combination of strategies and recommendations divided into Major Projects difficult to implement, however very impactful and Quick Wins less difficult to implement recommendations, that require less organizational effort, but have less impact
publishDate 2020
dc.date.none.fl_str_mv 2020-06-01
2020-05-22
2020-06-01T00:00:00Z
2025-05-22T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145298
TID:202502422
url http://hdl.handle.net/10362/145298
identifier_str_mv TID:202502422
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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