How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate

Detalhes bibliográficos
Autor(a) principal: Roblick, Julia Annette
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/129101
Resumo: Guayakí is a beverage company offering sustainably harvested and shade-grown Yerba Mate products from the Atlantic rainforest including Ready-To-Drink (RTD) Mate and loose-leaf Mate. It is a business aiming at fostering regeneration of degraded rainforest while operating profitably. Guayakí’s global vision brings tensions between continuously growing and maintaining a strong social and environmental mission. The goal of regeneration during Guayakí’s growth journey is both a challenge and an opportunity in dealing with these tensions. Thus, this Case Study provides a teaching framework to analyze growth tensions of a social purpose company and how the regenerative approach contributes to managing them.
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spelling How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mateRegenerative businessHybridorganizationsOrganizational tensionsDialecticGuayakí yerba mateDomínio/Área Científica::Ciências Sociais::Economia e GestãoGuayakí is a beverage company offering sustainably harvested and shade-grown Yerba Mate products from the Atlantic rainforest including Ready-To-Drink (RTD) Mate and loose-leaf Mate. It is a business aiming at fostering regeneration of degraded rainforest while operating profitably. Guayakí’s global vision brings tensions between continuously growing and maintaining a strong social and environmental mission. The goal of regeneration during Guayakí’s growth journey is both a challenge and an opportunity in dealing with these tensions. Thus, this Case Study provides a teaching framework to analyze growth tensions of a social purpose company and how the regenerative approach contributes to managing them.Martins, Miguel AlvesSalgueiro, ToméRUNRoblick, Julia Annette2021-12-13T10:03:19Z2021-05-202021-01-042021-05-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/129101TID:202769259enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:08:19Zoai:run.unl.pt:10362/129101Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:27.681566Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
title How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
spellingShingle How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
Roblick, Julia Annette
Regenerative business
Hybridorganizations
Organizational tensions
Dialectic
Guayakí yerba mate
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
title_full How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
title_fullStr How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
title_full_unstemmed How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
title_sort How companies in the regenerative movement manage organizational tensions: the case of guayakí yerba mate
author Roblick, Julia Annette
author_facet Roblick, Julia Annette
author_role author
dc.contributor.none.fl_str_mv Martins, Miguel Alves
Salgueiro, Tomé
RUN
dc.contributor.author.fl_str_mv Roblick, Julia Annette
dc.subject.por.fl_str_mv Regenerative business
Hybridorganizations
Organizational tensions
Dialectic
Guayakí yerba mate
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Regenerative business
Hybridorganizations
Organizational tensions
Dialectic
Guayakí yerba mate
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Guayakí is a beverage company offering sustainably harvested and shade-grown Yerba Mate products from the Atlantic rainforest including Ready-To-Drink (RTD) Mate and loose-leaf Mate. It is a business aiming at fostering regeneration of degraded rainforest while operating profitably. Guayakí’s global vision brings tensions between continuously growing and maintaining a strong social and environmental mission. The goal of regeneration during Guayakí’s growth journey is both a challenge and an opportunity in dealing with these tensions. Thus, this Case Study provides a teaching framework to analyze growth tensions of a social purpose company and how the regenerative approach contributes to managing them.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-13T10:03:19Z
2021-05-20
2021-01-04
2021-05-20T00:00:00Z
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