Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation

Detalhes bibliográficos
Autor(a) principal: Ferreira, Miguel Araújo Avelino de Sousa
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11597
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputationEating behaviorBrand reputationAttitude towards the brandChildrenA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this research is to evaluate the influence of brand sponsored education interventions on children’s eating preferences, attitude towards the brand and perceived brand reputation. An experiment was conducted, involving 122 third grade children who where invited to participate in a fictional brand sponsored nutrition education session, and subsequently completed a structured questionnaire and a drawing task. The results suggested that nutrition based Corporate Social Responsibility education programs can lead children to develop improved eating preferences and higher perception of brand reputation. However, the research revealed no impact on attitude towards the brand.NSBE - UNLAgante, LuísaRUNFerreira, Miguel Araújo Avelino de Sousa2014-03-14T10:57:54Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11597enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:09Zoai:run.unl.pt:10362/11597Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:24.730603Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
title Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
spellingShingle Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
Ferreira, Miguel Araújo Avelino de Sousa
Eating behavior
Brand reputation
Attitude towards the brand
Children
title_short Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
title_full Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
title_fullStr Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
title_full_unstemmed Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
title_sort Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
author Ferreira, Miguel Araújo Avelino de Sousa
author_facet Ferreira, Miguel Araújo Avelino de Sousa
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Ferreira, Miguel Araújo Avelino de Sousa
dc.subject.por.fl_str_mv Eating behavior
Brand reputation
Attitude towards the brand
Children
topic Eating behavior
Brand reputation
Attitude towards the brand
Children
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2014-03-14T10:57:54Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11597
url http://hdl.handle.net/10362/11597
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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