What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort

Detalhes bibliográficos
Autor(a) principal: Costa, Vicente Xavier Cavaleiro
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/42532
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effortMobile AppsMonetary EffortIn-App PurchaseInnovativenessStickinessDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligencePast research has focused on mobile app use intention and acceptance but did not provide insights on the factors influencing in-app purchase and monetary effort. This study contributes to filling this gap by analyzing how relevant personality-based variables such as stickiness and innovativeness influence in-app purchase and monetary effort. We extend the affect–behavior–cognition (ABC) model of attitudes by developing a framework that evaluates the relevance of not only attitude but also stickiness, satisfaction, social identification, and innovativeness on mobile in-app purchase intention and monetary effort. We develop a study with 303 European consumers about mobile apps, using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that attitude, satisfaction, innovativeness, and stickiness help to explain purchase intention and monetary effort of mobile in-app purchases. In addition, the findings suggest that attitude and satisfaction are, respectively, important moderators of stickiness and in-app purchase intention on in-app monetary effort. The findings have implications for companies on what factors to consider when developing a mobile app for monetization purposes.Oliveira, Tiago André Gonçalves Félix dePinto, Diego CostaRUNCosta, Vicente Xavier Cavaleiro2021-07-23T00:30:14Z2018-07-232018-07-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/42532TID:201956047enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:22:57Zoai:run.unl.pt:10362/42532Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:30.534922Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
title What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
spellingShingle What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
Costa, Vicente Xavier Cavaleiro
Mobile Apps
Monetary Effort
In-App Purchase
Innovativeness
Stickiness
title_short What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
title_full What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
title_fullStr What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
title_full_unstemmed What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
title_sort What drives mobile in-app purchases? An extended framework of in-app purchase and monetary effort
author Costa, Vicente Xavier Cavaleiro
author_facet Costa, Vicente Xavier Cavaleiro
author_role author
dc.contributor.none.fl_str_mv Oliveira, Tiago André Gonçalves Félix de
Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Costa, Vicente Xavier Cavaleiro
dc.subject.por.fl_str_mv Mobile Apps
Monetary Effort
In-App Purchase
Innovativeness
Stickiness
topic Mobile Apps
Monetary Effort
In-App Purchase
Innovativeness
Stickiness
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2018
dc.date.none.fl_str_mv 2018-07-23
2018-07-23T00:00:00Z
2021-07-23T00:30:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/42532
TID:201956047
url http://hdl.handle.net/10362/42532
identifier_str_mv TID:201956047
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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