Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust

Detalhes bibliográficos
Autor(a) principal: Baptista, Nuno Tiago
Data de Publicação: 2018
Outros Autores: Rodrigues, Ricardo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.6/4714
Resumo: This study proposes a segmentation model for European consumers engaging in boycotting and examines each segment’s level of trust in public institutions. Using data from the European Social Survey (ESS), measures of generalized trust, social participation, interest in politics, human values and demographics were used as segmentation variables in a two-cluster solution. The two clusters, labeled conservative majority and active idealists, revealed significant differences in their levels of institutional trust in 10 of the 21 countries analyzed. These findings highlight the potential heterogeneity of consumers engaging in boycotting and offer an explanation for extant contrasting findings regarding the relationship between institutional trust and political consumerism.
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spelling Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trustBoycottingInstitutional TrustPolitical Consumerism;SegmentationThis study proposes a segmentation model for European consumers engaging in boycotting and examines each segment’s level of trust in public institutions. Using data from the European Social Survey (ESS), measures of generalized trust, social participation, interest in politics, human values and demographics were used as segmentation variables in a two-cluster solution. The two clusters, labeled conservative majority and active idealists, revealed significant differences in their levels of institutional trust in 10 of the 21 countries analyzed. These findings highlight the potential heterogeneity of consumers engaging in boycotting and offer an explanation for extant contrasting findings regarding the relationship between institutional trust and political consumerism.uBibliorumBaptista, Nuno TiagoRodrigues, Ricardo2018-03-23T12:13:30Z2018-01-272018-03-23T10:48:08Z2018-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/4714engBaptista, Nuno Tiago; Rodrigues, Ricardo Gouveia. Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust, International Review on Public and Nonprofit Marketing, ., 1-18, 2018.1865-198410.1007/s12208-018-0192-8info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:42:01Zoai:ubibliorum.ubi.pt:10400.6/4714Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:45:45.767127Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
title Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
spellingShingle Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
Baptista, Nuno Tiago
Boycotting
Institutional Trust
Political Consumerism;
Segmentation
title_short Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
title_full Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
title_fullStr Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
title_full_unstemmed Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
title_sort Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
author Baptista, Nuno Tiago
author_facet Baptista, Nuno Tiago
Rodrigues, Ricardo
author_role author
author2 Rodrigues, Ricardo
author2_role author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Baptista, Nuno Tiago
Rodrigues, Ricardo
dc.subject.por.fl_str_mv Boycotting
Institutional Trust
Political Consumerism;
Segmentation
topic Boycotting
Institutional Trust
Political Consumerism;
Segmentation
description This study proposes a segmentation model for European consumers engaging in boycotting and examines each segment’s level of trust in public institutions. Using data from the European Social Survey (ESS), measures of generalized trust, social participation, interest in politics, human values and demographics were used as segmentation variables in a two-cluster solution. The two clusters, labeled conservative majority and active idealists, revealed significant differences in their levels of institutional trust in 10 of the 21 countries analyzed. These findings highlight the potential heterogeneity of consumers engaging in boycotting and offer an explanation for extant contrasting findings regarding the relationship between institutional trust and political consumerism.
publishDate 2018
dc.date.none.fl_str_mv 2018-03-23T12:13:30Z
2018-01-27
2018-03-23T10:48:08Z
2018-01-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/4714
url http://hdl.handle.net/10400.6/4714
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Baptista, Nuno Tiago; Rodrigues, Ricardo Gouveia. Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust, International Review on Public and Nonprofit Marketing, ., 1-18, 2018.
1865-1984
10.1007/s12208-018-0192-8
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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