Digital business strategy- the typical case of a German manufacturing SME
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/28409 |
Resumo: | It is the existence of a digital strategy that has shown to be significant in determining whether or not digitalization is successful in a commercial context. Taking into account several literature findings, the construct of digital strategy in relation to contextual factors is identified as crucial. It is apparent that well-established, traditional organizations tend to struggle with digitalization. Identified theory was taken into account and investigated during an exploratory single case study at a traditional German manufacturing company. This thesis paper identifies several factors that impact on how well organizations manage digitalization. First, companies do not fully understand what digitalization means and secondly, the digital strategy development process is often unstructured and lacking clarity. Moreover, traditional companies are hindered in achieving their digital potential by their hierarchical structure and organizational culture. In order to support companies in the development of a digital strategy a guiding framework was developed. |
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Digital business strategy- the typical case of a German manufacturing SMEDigital strategyDigital strategy developmentDigitalizationTraditional organizationsDomínio/Área Científica::Ciências Sociais::Economia e GestãoIt is the existence of a digital strategy that has shown to be significant in determining whether or not digitalization is successful in a commercial context. Taking into account several literature findings, the construct of digital strategy in relation to contextual factors is identified as crucial. It is apparent that well-established, traditional organizations tend to struggle with digitalization. Identified theory was taken into account and investigated during an exploratory single case study at a traditional German manufacturing company. This thesis paper identifies several factors that impact on how well organizations manage digitalization. First, companies do not fully understand what digitalization means and secondly, the digital strategy development process is often unstructured and lacking clarity. Moreover, traditional companies are hindered in achieving their digital potential by their hierarchical structure and organizational culture. In order to support companies in the development of a digital strategy a guiding framework was developed.Rodrigues, Luís Manuel da SilvaRUNHeld, Anna2020-06-30T00:30:18Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/28409TID:201753162enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:15:15Zoai:run.unl.pt:10362/28409Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:57.245502Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Digital business strategy- the typical case of a German manufacturing SME |
title |
Digital business strategy- the typical case of a German manufacturing SME |
spellingShingle |
Digital business strategy- the typical case of a German manufacturing SME Held, Anna Digital strategy Digital strategy development Digitalization Traditional organizations Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Digital business strategy- the typical case of a German manufacturing SME |
title_full |
Digital business strategy- the typical case of a German manufacturing SME |
title_fullStr |
Digital business strategy- the typical case of a German manufacturing SME |
title_full_unstemmed |
Digital business strategy- the typical case of a German manufacturing SME |
title_sort |
Digital business strategy- the typical case of a German manufacturing SME |
author |
Held, Anna |
author_facet |
Held, Anna |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rodrigues, Luís Manuel da Silva RUN |
dc.contributor.author.fl_str_mv |
Held, Anna |
dc.subject.por.fl_str_mv |
Digital strategy Digital strategy development Digitalization Traditional organizations Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Digital strategy Digital strategy development Digitalization Traditional organizations Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
It is the existence of a digital strategy that has shown to be significant in determining whether or not digitalization is successful in a commercial context. Taking into account several literature findings, the construct of digital strategy in relation to contextual factors is identified as crucial. It is apparent that well-established, traditional organizations tend to struggle with digitalization. Identified theory was taken into account and investigated during an exploratory single case study at a traditional German manufacturing company. This thesis paper identifies several factors that impact on how well organizations manage digitalization. First, companies do not fully understand what digitalization means and secondly, the digital strategy development process is often unstructured and lacking clarity. Moreover, traditional companies are hindered in achieving their digital potential by their hierarchical structure and organizational culture. In order to support companies in the development of a digital strategy a guiding framework was developed. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-06-30 2017-06-30T00:00:00Z 2020-06-30T00:30:18Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/28409 TID:201753162 |
url |
http://hdl.handle.net/10362/28409 |
identifier_str_mv |
TID:201753162 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137914750238720 |