Feeling Left Out: Underserved Audiences in Science Communication
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v8i1.2480 |
Resumo: | Science communication only reaches certain segments of society. Various underserved audiences are detached from it and feel left out, which is a challenge for democratic societies that build on informed participation in deliberative processes. While only recently researchers and practitioners have addressed the question on the detailed composition of the not reached groups, even less is known about the emotional impact on underserved audiences: feelings and emotions can play an important role in how science communication is received, and “feeling left out” can be an important aspect of exclusion. In this exploratory study, we provide insights from interviews and focus groups with three different underserved audiences in Germany. We found that on the one hand, material exclusion factors such as available infrastructure or financial means as well as specifically attributable factors such as language skills, are influencing the audience composition of science communication. On the other hand, emotional exclusion factors such as fear, habitual distance, and self- as well as outside-perception also play an important role. Therefore, simply addressing material aspects can only be part of establishing more inclusive science communication practices. Rather, being aware of emotions and feelings can serve as a point of leverage for science communication in reaching out to underserved audiences. |
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Feeling Left Out: Underserved Audiences in Science Communicationemotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiencesScience communication only reaches certain segments of society. Various underserved audiences are detached from it and feel left out, which is a challenge for democratic societies that build on informed participation in deliberative processes. While only recently researchers and practitioners have addressed the question on the detailed composition of the not reached groups, even less is known about the emotional impact on underserved audiences: feelings and emotions can play an important role in how science communication is received, and “feeling left out” can be an important aspect of exclusion. In this exploratory study, we provide insights from interviews and focus groups with three different underserved audiences in Germany. We found that on the one hand, material exclusion factors such as available infrastructure or financial means as well as specifically attributable factors such as language skills, are influencing the audience composition of science communication. On the other hand, emotional exclusion factors such as fear, habitual distance, and self- as well as outside-perception also play an important role. Therefore, simply addressing material aspects can only be part of establishing more inclusive science communication practices. Rather, being aware of emotions and feelings can serve as a point of leverage for science communication in reaching out to underserved audiences.Cogitatio2020-03-18info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v8i1.2480oai:ojs.cogitatiopress.com:article/2480Media and Communication; Vol 8, No 1 (2020): Emotions and Emotional Appeals in Science Communication; 164-1762183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/2480https://doi.org/10.17645/mac.v8i1.2480https://www.cogitatiopress.com/mediaandcommunication/article/view/2480/2480https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/2480/965Copyright (c) 2020 Christian Humm, Philipp Schrögel, Annette Leßmöllmannhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHumm, ChristianSchrögel, PhilippLeßmöllmann, Annette2022-12-20T10:57:35Zoai:ojs.cogitatiopress.com:article/2480Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:18.555162Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Feeling Left Out: Underserved Audiences in Science Communication |
title |
Feeling Left Out: Underserved Audiences in Science Communication |
spellingShingle |
Feeling Left Out: Underserved Audiences in Science Communication Humm, Christian emotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiences |
title_short |
Feeling Left Out: Underserved Audiences in Science Communication |
title_full |
Feeling Left Out: Underserved Audiences in Science Communication |
title_fullStr |
Feeling Left Out: Underserved Audiences in Science Communication |
title_full_unstemmed |
Feeling Left Out: Underserved Audiences in Science Communication |
title_sort |
Feeling Left Out: Underserved Audiences in Science Communication |
author |
Humm, Christian |
author_facet |
Humm, Christian Schrögel, Philipp Leßmöllmann, Annette |
author_role |
author |
author2 |
Schrögel, Philipp Leßmöllmann, Annette |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Humm, Christian Schrögel, Philipp Leßmöllmann, Annette |
dc.subject.por.fl_str_mv |
emotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiences |
topic |
emotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiences |
description |
Science communication only reaches certain segments of society. Various underserved audiences are detached from it and feel left out, which is a challenge for democratic societies that build on informed participation in deliberative processes. While only recently researchers and practitioners have addressed the question on the detailed composition of the not reached groups, even less is known about the emotional impact on underserved audiences: feelings and emotions can play an important role in how science communication is received, and “feeling left out” can be an important aspect of exclusion. In this exploratory study, we provide insights from interviews and focus groups with three different underserved audiences in Germany. We found that on the one hand, material exclusion factors such as available infrastructure or financial means as well as specifically attributable factors such as language skills, are influencing the audience composition of science communication. On the other hand, emotional exclusion factors such as fear, habitual distance, and self- as well as outside-perception also play an important role. Therefore, simply addressing material aspects can only be part of establishing more inclusive science communication practices. Rather, being aware of emotions and feelings can serve as a point of leverage for science communication in reaching out to underserved audiences. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-03-18 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v8i1.2480 oai:ojs.cogitatiopress.com:article/2480 |
url |
https://doi.org/10.17645/mac.v8i1.2480 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/2480 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/2480 https://doi.org/10.17645/mac.v8i1.2480 https://www.cogitatiopress.com/mediaandcommunication/article/view/2480/2480 https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/2480/965 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Christian Humm, Philipp Schrögel, Annette Leßmöllmann http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Christian Humm, Philipp Schrögel, Annette Leßmöllmann http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 8, No 1 (2020): Emotions and Emotional Appeals in Science Communication; 164-176 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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