Feeling Left Out: Underserved Audiences in Science Communication

Detalhes bibliográficos
Autor(a) principal: Humm, Christian
Data de Publicação: 2020
Outros Autores: Schrögel, Philipp, Leßmöllmann, Annette
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v8i1.2480
Resumo: Science communication only reaches certain segments of society. Various underserved audiences are detached from it and feel left out, which is a challenge for democratic societies that build on informed participation in deliberative processes. While only recently researchers and practitioners have addressed the question on the detailed composition of the not reached groups, even less is known about the emotional impact on underserved audiences: feelings and emotions can play an important role in how science communication is received, and “feeling left out” can be an important aspect of exclusion. In this exploratory study, we provide insights from interviews and focus groups with three different underserved audiences in Germany. We found that on the one hand, material exclusion factors such as available infrastructure or financial means as well as specifically attributable factors such as language skills, are influencing the audience composition of science communication. On the other hand, emotional exclusion factors such as fear, habitual distance, and self- as well as outside-perception also play an important role. Therefore, simply addressing material aspects can only be part of establishing more inclusive science communication practices. Rather, being aware of emotions and feelings can serve as a point of leverage for science communication in reaching out to underserved audiences.
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spelling Feeling Left Out: Underserved Audiences in Science Communicationemotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiencesScience communication only reaches certain segments of society. Various underserved audiences are detached from it and feel left out, which is a challenge for democratic societies that build on informed participation in deliberative processes. While only recently researchers and practitioners have addressed the question on the detailed composition of the not reached groups, even less is known about the emotional impact on underserved audiences: feelings and emotions can play an important role in how science communication is received, and “feeling left out” can be an important aspect of exclusion. In this exploratory study, we provide insights from interviews and focus groups with three different underserved audiences in Germany. We found that on the one hand, material exclusion factors such as available infrastructure or financial means as well as specifically attributable factors such as language skills, are influencing the audience composition of science communication. On the other hand, emotional exclusion factors such as fear, habitual distance, and self- as well as outside-perception also play an important role. Therefore, simply addressing material aspects can only be part of establishing more inclusive science communication practices. Rather, being aware of emotions and feelings can serve as a point of leverage for science communication in reaching out to underserved audiences.Cogitatio2020-03-18info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v8i1.2480oai:ojs.cogitatiopress.com:article/2480Media and Communication; Vol 8, No 1 (2020): Emotions and Emotional Appeals in Science Communication; 164-1762183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/2480https://doi.org/10.17645/mac.v8i1.2480https://www.cogitatiopress.com/mediaandcommunication/article/view/2480/2480https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/2480/965Copyright (c) 2020 Christian Humm, Philipp Schrögel, Annette Leßmöllmannhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHumm, ChristianSchrögel, PhilippLeßmöllmann, Annette2022-12-20T10:57:35Zoai:ojs.cogitatiopress.com:article/2480Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:18.555162Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Feeling Left Out: Underserved Audiences in Science Communication
title Feeling Left Out: Underserved Audiences in Science Communication
spellingShingle Feeling Left Out: Underserved Audiences in Science Communication
Humm, Christian
emotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiences
title_short Feeling Left Out: Underserved Audiences in Science Communication
title_full Feeling Left Out: Underserved Audiences in Science Communication
title_fullStr Feeling Left Out: Underserved Audiences in Science Communication
title_full_unstemmed Feeling Left Out: Underserved Audiences in Science Communication
title_sort Feeling Left Out: Underserved Audiences in Science Communication
author Humm, Christian
author_facet Humm, Christian
Schrögel, Philipp
Leßmöllmann, Annette
author_role author
author2 Schrögel, Philipp
Leßmöllmann, Annette
author2_role author
author
dc.contributor.author.fl_str_mv Humm, Christian
Schrögel, Philipp
Leßmöllmann, Annette
dc.subject.por.fl_str_mv emotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiences
topic emotion; exclusion; feelings; focus groups; inclusion; marginalisation; science communication; underserved audiences
description Science communication only reaches certain segments of society. Various underserved audiences are detached from it and feel left out, which is a challenge for democratic societies that build on informed participation in deliberative processes. While only recently researchers and practitioners have addressed the question on the detailed composition of the not reached groups, even less is known about the emotional impact on underserved audiences: feelings and emotions can play an important role in how science communication is received, and “feeling left out” can be an important aspect of exclusion. In this exploratory study, we provide insights from interviews and focus groups with three different underserved audiences in Germany. We found that on the one hand, material exclusion factors such as available infrastructure or financial means as well as specifically attributable factors such as language skills, are influencing the audience composition of science communication. On the other hand, emotional exclusion factors such as fear, habitual distance, and self- as well as outside-perception also play an important role. Therefore, simply addressing material aspects can only be part of establishing more inclusive science communication practices. Rather, being aware of emotions and feelings can serve as a point of leverage for science communication in reaching out to underserved audiences.
publishDate 2020
dc.date.none.fl_str_mv 2020-03-18
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dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/2480
https://doi.org/10.17645/mac.v8i1.2480
https://www.cogitatiopress.com/mediaandcommunication/article/view/2480/2480
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dc.rights.driver.fl_str_mv Copyright (c) 2020 Christian Humm, Philipp Schrögel, Annette Leßmöllmann
http://creativecommons.org/licenses/by/4.0
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rights_invalid_str_mv Copyright (c) 2020 Christian Humm, Philipp Schrögel, Annette Leßmöllmann
http://creativecommons.org/licenses/by/4.0
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dc.publisher.none.fl_str_mv Cogitatio
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dc.source.none.fl_str_mv Media and Communication; Vol 8, No 1 (2020): Emotions and Emotional Appeals in Science Communication; 164-176
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