The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity

Detalhes bibliográficos
Autor(a) principal: Fernandes, Valentina Sofia de Ornelas Gouveia
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/41368
Resumo: With the growth of the luxury industry in recent years, especially the personal goods segment, and with environmental concerns and sustainability increasingly influencing consumers, it is crucial to understand the role of this industry in the spotlight of sustainability. For this reason, this investigation aims to understand what perceptions, feelings, and purchase intentions current and potential consumers will have about these sustainable luxury products. To do this, based on the literature, information was gathered from individuals by (1) developing a questionnaire to assess consumers’ perceptions and attitudes towards different sustainable strategies, and (2) conduction interviews to deepen the knowledge regarding consumer’s emotions regarding sustainable luxury products. This way, it was possible to assess people's perspectives and understanding of the new sustainable production methods that have been implemented. The results of this investigation reveal that, in general, individuals are considerably concerned about the current state of the environment and that despite their positive purchase intentions for this type of sustainable goods, perceptions about them are not unanimous and deserve further look. Thus, this study provides relevant academic and managerial contributions, as it indicates which sustainable strategies are most familiar to individuals, how they judge and evaluate them, and which of them generates higher purchase intentions, granting a deeper knowledge about the potential consumers in this market segment.
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spelling The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identityLuxury industryLuxury personal goodsSustainabilitySustainable practicesLuxury sustainable goodsConsumer behaviorPurchase intentionsConsumer profilesIndústria do luxoBens pessoais de luxoSustentabilidadePráticas sustentáveisBens sustentáveis de luxoComportamento do consumidorIntenções de compraPerfis do consumidorDomínio/Área Científica::Ciências Sociais::Economia e GestãoWith the growth of the luxury industry in recent years, especially the personal goods segment, and with environmental concerns and sustainability increasingly influencing consumers, it is crucial to understand the role of this industry in the spotlight of sustainability. For this reason, this investigation aims to understand what perceptions, feelings, and purchase intentions current and potential consumers will have about these sustainable luxury products. To do this, based on the literature, information was gathered from individuals by (1) developing a questionnaire to assess consumers’ perceptions and attitudes towards different sustainable strategies, and (2) conduction interviews to deepen the knowledge regarding consumer’s emotions regarding sustainable luxury products. This way, it was possible to assess people's perspectives and understanding of the new sustainable production methods that have been implemented. The results of this investigation reveal that, in general, individuals are considerably concerned about the current state of the environment and that despite their positive purchase intentions for this type of sustainable goods, perceptions about them are not unanimous and deserve further look. Thus, this study provides relevant academic and managerial contributions, as it indicates which sustainable strategies are most familiar to individuals, how they judge and evaluate them, and which of them generates higher purchase intentions, granting a deeper knowledge about the potential consumers in this market segment.Com o crescimento da indústria do luxo nos últimos anos, especialmente no segmento de bens pessoais, e com a sustentabilidade e preocupações ambientais a influenciarem cada vez mais os consumidores, torna-se crucial compreender o papel desta indústria num mundo que caminha para um futuro que se pretende cada vez mais sustentável. Por esta razão, esta investigação visa compreender que perceções, sentimentos e intenções de compra terão os consumidores atuais e potenciais sobre estes produtos de luxo sustentáveis. Para tal, com base na literatura, foram recolhidas informações junto de indivíduos por meio de (1) desenvolvimento de um questionário para avaliar as perceções e atitudes dos consumidores em relação a diferentes estratégias sustentáveis e (2) realização de entrevistas para aprofundar as emoções dos mesmos em relação aos produtos de luxo sustentáveis. Desta forma, foi possível avaliar a perspetiva e compreensão das pessoassobre os novos métodos de produção sustentável que têm vindo a ser implementados. Os resultados desta investigação revelam que, de uma forma geral, os indivíduos estão bastante preocupados com o estado atual do ambiente e que apesar das intenções de compra perante este tipo de bens ser positiva, as perceções sobre os mesmos não são unânimes e merecem ser aprofundadas. Assim, este estudo fornece contributos académicos relevantes para a gestão, visto que indica quais estratégias sustentáveis são mais familiares aos indivíduos, como estes as avaliam e quais geram maiores intenções de compra, proporcionando um conhecimento mais profundo sobre os potenciais consumidores deste segmento de mercado.Vale, Rita Coelho doVeritati - Repositório Institucional da Universidade Católica PortuguesaFernandes, Valentina Sofia de Ornelas Gouveia2023-06-16T10:45:48Z2023-01-242023-012023-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41368TID:203252942enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:56Zoai:repositorio.ucp.pt:10400.14/41368Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:34:01.411838Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
title The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
spellingShingle The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
Fernandes, Valentina Sofia de Ornelas Gouveia
Luxury industry
Luxury personal goods
Sustainability
Sustainable practices
Luxury sustainable goods
Consumer behavior
Purchase intentions
Consumer profiles
Indústria do luxo
Bens pessoais de luxo
Sustentabilidade
Práticas sustentáveis
Bens sustentáveis de luxo
Comportamento do consumidor
Intenções de compra
Perfis do consumidor
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
title_full The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
title_fullStr The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
title_full_unstemmed The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
title_sort The adoption of sustainable practices on personal luxury goods : impact on purchase motivations and intention, emotions, and self-identity
author Fernandes, Valentina Sofia de Ornelas Gouveia
author_facet Fernandes, Valentina Sofia de Ornelas Gouveia
author_role author
dc.contributor.none.fl_str_mv Vale, Rita Coelho do
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Fernandes, Valentina Sofia de Ornelas Gouveia
dc.subject.por.fl_str_mv Luxury industry
Luxury personal goods
Sustainability
Sustainable practices
Luxury sustainable goods
Consumer behavior
Purchase intentions
Consumer profiles
Indústria do luxo
Bens pessoais de luxo
Sustentabilidade
Práticas sustentáveis
Bens sustentáveis de luxo
Comportamento do consumidor
Intenções de compra
Perfis do consumidor
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury industry
Luxury personal goods
Sustainability
Sustainable practices
Luxury sustainable goods
Consumer behavior
Purchase intentions
Consumer profiles
Indústria do luxo
Bens pessoais de luxo
Sustentabilidade
Práticas sustentáveis
Bens sustentáveis de luxo
Comportamento do consumidor
Intenções de compra
Perfis do consumidor
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description With the growth of the luxury industry in recent years, especially the personal goods segment, and with environmental concerns and sustainability increasingly influencing consumers, it is crucial to understand the role of this industry in the spotlight of sustainability. For this reason, this investigation aims to understand what perceptions, feelings, and purchase intentions current and potential consumers will have about these sustainable luxury products. To do this, based on the literature, information was gathered from individuals by (1) developing a questionnaire to assess consumers’ perceptions and attitudes towards different sustainable strategies, and (2) conduction interviews to deepen the knowledge regarding consumer’s emotions regarding sustainable luxury products. This way, it was possible to assess people's perspectives and understanding of the new sustainable production methods that have been implemented. The results of this investigation reveal that, in general, individuals are considerably concerned about the current state of the environment and that despite their positive purchase intentions for this type of sustainable goods, perceptions about them are not unanimous and deserve further look. Thus, this study provides relevant academic and managerial contributions, as it indicates which sustainable strategies are most familiar to individuals, how they judge and evaluate them, and which of them generates higher purchase intentions, granting a deeper knowledge about the potential consumers in this market segment.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-16T10:45:48Z
2023-01-24
2023-01
2023-01-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/41368
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dc.language.iso.fl_str_mv eng
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