Corporate Social Responsibility in hospitality: The case of Onyria Hotel Quinta da Marinha

• Autor(a) principal: Castro, Sofia Alexandra Cruz
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/26690
• topic: Responsabilidade social das empresas -- Corporate social responsibility; Stakeholders perception; Perceção dos stakeholders

Nowadays, a company’s involvement in Corporate Social Responsibility (CSR) practices has become mandatory. Its stakeholders are becoming more aware of the social, economic and environmental aspects and it is necessary to measure its involvement in them. This way, a precise, detailed and reliable measurement of all these aspects is essential. Not only to understand if the company is involved in CSR practices or not, and at what extent, if those practices are being perceive and have a positive influence in its stakeholders, but also to recognize what practices are missing. This thesis intended to study the example of Onyria Hotel Quinta da Marinha to determine what is its involvement in CSR practices, what is its stakeholder’s perception of them, namely its employees and director, and what type of CSR practices and activities have not been done yet. For that, qualitative research was done via internet to discover what was the Onyria Hotel’s involvement in CSR and a quantitative research method was used to assess their stakeholder’s opinion. In total, fifty employees and five directors were inquired. Besides concluding that the hotel is involved in CSR practices and that their employees and directors have an overall positive perception and are, personally and professionally, positively influenced by the Onyria Hotel’s CSR practices, it was possible to determine what CSR practices that, both employees and director noticed were missing.