Enhancing consumer attitudes toward a website as a contributing factor in business success
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100009 |
Resumo: | This paper examines how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived usefulness - all of which can enhance their purchase intention. To create an authentic browsing scenario for the study, a website was specially designed for a fictitious tourist destination. Participants were invited to browse the site freely while carrying out the task assigned to them. This approach contributed added value to the research by simulating the real behavior of consumers who are faced with a range of options when selecting their purchase. The findings confirm that perceived usability and usefulness exert a positive influence on attitude toward the website, while the effect of the perceived risk is negative. The key implication is that if tourism business managers can better understand how attitude toward a website is developed this will enable them to market their products and services more effectively. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Enhancing consumer attitudes toward a website as a contributing factor in business successTourist destinationwebsiteattitudeconsumerpurchase intentionThis paper examines how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived usefulness - all of which can enhance their purchase intention. To create an authentic browsing scenario for the study, a website was specially designed for a fictitious tourist destination. Participants were invited to browse the site freely while carrying out the task assigned to them. This approach contributed added value to the research by simulating the real behavior of consumers who are faced with a range of options when selecting their purchase. The findings confirm that perceived usability and usefulness exert a positive influence on attitude toward the website, while the effect of the perceived risk is negative. The key implication is that if tourism business managers can better understand how attitude toward a website is developed this will enable them to market their products and services more effectively.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2018-03-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100009Tourism & Management Studies v.14 n.1 2018reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100009Alcántara-Pilar,Juan MiguelBlanco-Encomienda,Francisco JavierRodríguez-López,Mª EugeniaBarrio-García,Salvador Delinfo:eu-repo/semantics/openAccess2024-02-06T17:29:10Zoai:scielo:S2182-84582018000100009Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:13.608202Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Enhancing consumer attitudes toward a website as a contributing factor in business success |
title |
Enhancing consumer attitudes toward a website as a contributing factor in business success |
spellingShingle |
Enhancing consumer attitudes toward a website as a contributing factor in business success Alcántara-Pilar,Juan Miguel Tourist destination website attitude consumer purchase intention |
title_short |
Enhancing consumer attitudes toward a website as a contributing factor in business success |
title_full |
Enhancing consumer attitudes toward a website as a contributing factor in business success |
title_fullStr |
Enhancing consumer attitudes toward a website as a contributing factor in business success |
title_full_unstemmed |
Enhancing consumer attitudes toward a website as a contributing factor in business success |
title_sort |
Enhancing consumer attitudes toward a website as a contributing factor in business success |
author |
Alcántara-Pilar,Juan Miguel |
author_facet |
Alcántara-Pilar,Juan Miguel Blanco-Encomienda,Francisco Javier Rodríguez-López,Mª Eugenia Barrio-García,Salvador Del |
author_role |
author |
author2 |
Blanco-Encomienda,Francisco Javier Rodríguez-López,Mª Eugenia Barrio-García,Salvador Del |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Alcántara-Pilar,Juan Miguel Blanco-Encomienda,Francisco Javier Rodríguez-López,Mª Eugenia Barrio-García,Salvador Del |
dc.subject.por.fl_str_mv |
Tourist destination website attitude consumer purchase intention |
topic |
Tourist destination website attitude consumer purchase intention |
description |
This paper examines how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived usefulness - all of which can enhance their purchase intention. To create an authentic browsing scenario for the study, a website was specially designed for a fictitious tourist destination. Participants were invited to browse the site freely while carrying out the task assigned to them. This approach contributed added value to the research by simulating the real behavior of consumers who are faced with a range of options when selecting their purchase. The findings confirm that perceived usability and usefulness exert a positive influence on attitude toward the website, while the effect of the perceived risk is negative. The key implication is that if tourism business managers can better understand how attitude toward a website is developed this will enable them to market their products and services more effectively. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-03-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100009 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100009 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100009 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
dc.source.none.fl_str_mv |
Tourism & Management Studies v.14 n.1 2018 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137391811756032 |