Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship

Detalhes bibliográficos
Autor(a) principal: Eiró-Gomes, Mafalda
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.21/13657
Resumo: We’ll argument in this paper that the area of undergraduate studies that we can consider as belonging to the great area of the communication sciences and, in particular, those areas that have as one of their purposes also the professional training in Corporate Communications / Public Relations, seem to be navigating in a blurriness of both theoretical constructs and purposes, as well as a lack of public recognition. Moreover, it will be argued that the main purpose underlying all definitions should be the old idea from the Enlightenment that the mission of undergraduate studies is, before and above all, the shaping of rational and responsible citizens.
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spelling Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorshipGrados en comunicación: entre la búsqueda de la excelencia, la ambiguidad conceptual y la dictadura de mercadoCommunicationPublic relationsTeachingCitizenshipComunicaciónRelaciones públicasDocenciaCiudadaníaWe’ll argument in this paper that the area of undergraduate studies that we can consider as belonging to the great area of the communication sciences and, in particular, those areas that have as one of their purposes also the professional training in Corporate Communications / Public Relations, seem to be navigating in a blurriness of both theoretical constructs and purposes, as well as a lack of public recognition. Moreover, it will be argued that the main purpose underlying all definitions should be the old idea from the Enlightenment that the mission of undergraduate studies is, before and above all, the shaping of rational and responsible citizens.RESUMEN: En este trabajo argumentaremos que el área de estudios de grado que podemos considerar como perteneciente a la gran área de las ciencias de la comunicación y, en particular, aquellas áreas que tienen como una de sus finalidades también la formación profesional en Comunicación Corporativa / Relaciones Públicas, parecen estar navegando en una borrosidad tanto de los constructos teóricos como de los propósitos, así como una falta de reconocimiento público. Además, se argumentará que el propósito principal que subyace a todas las definiciones debería ser la vieja idea de la Ilustración de que la misión de los estudios de grado es, ante y sobre todo, la formación de ciudadanos racionales y responsables.European Academy of Management and Business EconomicsRCIPLEiró-Gomes, Mafalda2021-08-23T08:55:48Z2021-08-202021-08-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.21/13657engEiró-Gomes, M. (2021). Communication undergraduate degrees: Between the search for excellence, the conceptual ambiguity and the market dictatorship. Journal of Management and Business Education, 4(2), 107-115. https://doi.org/10.35564/jmbe.2021.00132605-1044https://doi.org/10.35564/jmbe.2021.0013info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-03T10:08:43ZPortal AgregadorONG
dc.title.none.fl_str_mv Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
Grados en comunicación: entre la búsqueda de la excelencia, la ambiguidad conceptual y la dictadura de mercado
title Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
spellingShingle Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
Eiró-Gomes, Mafalda
Communication
Public relations
Teaching
Citizenship
Comunicación
Relaciones públicas
Docencia
Ciudadanía
title_short Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
title_full Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
title_fullStr Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
title_full_unstemmed Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
title_sort Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship
author Eiró-Gomes, Mafalda
author_facet Eiró-Gomes, Mafalda
author_role author
dc.contributor.none.fl_str_mv RCIPL
dc.contributor.author.fl_str_mv Eiró-Gomes, Mafalda
dc.subject.por.fl_str_mv Communication
Public relations
Teaching
Citizenship
Comunicación
Relaciones públicas
Docencia
Ciudadanía
topic Communication
Public relations
Teaching
Citizenship
Comunicación
Relaciones públicas
Docencia
Ciudadanía
description We’ll argument in this paper that the area of undergraduate studies that we can consider as belonging to the great area of the communication sciences and, in particular, those areas that have as one of their purposes also the professional training in Corporate Communications / Public Relations, seem to be navigating in a blurriness of both theoretical constructs and purposes, as well as a lack of public recognition. Moreover, it will be argued that the main purpose underlying all definitions should be the old idea from the Enlightenment that the mission of undergraduate studies is, before and above all, the shaping of rational and responsible citizens.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-23T08:55:48Z
2021-08-20
2021-08-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.21/13657
url http://hdl.handle.net/10400.21/13657
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Eiró-Gomes, M. (2021). Communication undergraduate degrees: Between the search for excellence, the conceptual ambiguity and the market dictatorship. Journal of Management and Business Education, 4(2), 107-115. https://doi.org/10.35564/jmbe.2021.0013
2605-1044
https://doi.org/10.35564/jmbe.2021.0013
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv European Academy of Management and Business Economics
publisher.none.fl_str_mv European Academy of Management and Business Economics
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.mail.fl_str_mv
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