Communication strategy for Continente online store: improving the Ecommerce experience

Detalhes bibliográficos
Autor(a) principal: Leão, Francisco
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9605
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Communication strategy for Continente online store: improving the Ecommerce experienceConvenienceOnline groceryCommunicationContinenteA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsNowadays, convenience is a key dimension in the grocery retail sector. Comparing with other grocery brands, Continente is not capable of providing the same level of physical proximity to consumers. Therefore, it should make an effort to communicate that it is able to offer convenience through the Continente online store, taking advantage of the long term potential of online channels in the grocery market. New technologies have been gaining an increasing role in people’s lives and Continente has the right conditions to seize the opportunities afforded by this reality through its online sales service. In this instance, the communication strategy developed in this work aims to improve Continente online store’s functionality, communication and the promotion of its service.NSBE - UNLAgante, LuísaRUNLeão, Francisco2013-05-14T11:38:47Z2012-062012-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9605enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:50Zoai:run.unl.pt:10362/9605Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:55.906512Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Communication strategy for Continente online store: improving the Ecommerce experience
title Communication strategy for Continente online store: improving the Ecommerce experience
spellingShingle Communication strategy for Continente online store: improving the Ecommerce experience
Leão, Francisco
Convenience
Online grocery
Communication
Continente
title_short Communication strategy for Continente online store: improving the Ecommerce experience
title_full Communication strategy for Continente online store: improving the Ecommerce experience
title_fullStr Communication strategy for Continente online store: improving the Ecommerce experience
title_full_unstemmed Communication strategy for Continente online store: improving the Ecommerce experience
title_sort Communication strategy for Continente online store: improving the Ecommerce experience
author Leão, Francisco
author_facet Leão, Francisco
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Leão, Francisco
dc.subject.por.fl_str_mv Convenience
Online grocery
Communication
Continente
topic Convenience
Online grocery
Communication
Continente
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-06
2012-06-01T00:00:00Z
2013-05-14T11:38:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9605
url http://hdl.handle.net/10362/9605
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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