Culture of Quality and Durable Effectiveness: The Primacy of Managing Persons

• Autor(a) principal: Lopes, Albino
• Data de Publicação: 2016
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.7559/gestaoedesenvolvimento.2016.280

The article aims to explain the philosophy, pedagogy and practice of implementing a change project and organizational development through a case study of an industrial manufacture, integrated at that time (1988/90) in the structure of the sub-holding Portucel Packaging (which integrates the EUROPAC universe since 2000). A real situation was revisited, which occurred during a period when Portugal was given the first steps in order to change the paradigm of total quality management in a country faced with the recent integration in an extremely aggressive competitive space (EEC). The objective was to test in the field the principles of an alternative management to the designated traditional management, riddled principles inspired by Taylorism / Fayolism theory (Lopes, 2012), sponsoring of an idea of programed change and conducted under the orientation of the hierarchical integration. On the one hand the exercise of revisiting was justified by the absence of empirical cases in teaching management sciences in general, and strategic management of human resources in particular and, on the other hand, because entrepreneurs and Portuguese managers mental framework was still trapped to theoretical constructs and practices inspired by the rule of autocratic leadership and bureaucratic-mechanical structure traditional. The work combines three overlapping reads: what happened on the field, the theoretical instruments and tools of research / action available, as well as the reflections that can be made today about the same matters from an updated review. It is clear that deep change is possible, that this can be done while working with people endowed with weak educational background and has an extraordinarily favorable cost-benefit.