Research trends on Big Data in Marketing

Detalhes bibliográficos
Autor(a) principal: Amado, Alexandra
Data de Publicação: 2018
Outros Autores: Cortez, Paulo, Rita, Paulo, Moro, Sérgio
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.1016/j.iedeen.2017.06.002
Resumo: Amado, A., Cortez, P., Rita, P., & Moro, S. (2018). Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis. European Research on Management and Business Economics, 24(1), 1-7. DOI: 10.1016/j.iedeen.2017.06.002
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spelling Research trends on Big Data in MarketingA text mining and topic modeling based literature analysisBig dataLiterature analysisMarketingResearch trendsText miningBusiness and International ManagementMarketingStrategy and ManagementEconomics and EconometricsAmado, A., Cortez, P., Rita, P., & Moro, S. (2018). Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis. European Research on Management and Business Economics, 24(1), 1-7. DOI: 10.1016/j.iedeen.2017.06.002Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five dimensions: Big Data, Marketing, Geographic location of authors' affiliation (countries and continents), Products, and Sectors. A total of 1560 articles published from 2010 to 2015 were scrutinized. The findings revealed that research is bipartite between technological and research domains, with Big Data publications not clearly aligning cutting edge techniques toward Marketing benefits. Also, few inter-continental co-authored publications were found. Moreover, findings show that research in Big Data applications to Marketing is still in an embryonic stage, thus making it essential to develop more direct efforts toward business for Big Data to thrive in the Marketing arena.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNAmado, AlexandraCortez, PauloRita, PauloMoro, Sérgio2018-01-11T23:23:50Z20182018-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article7application/pdfhttps://doi.org/10.1016/j.iedeen.2017.06.002eng2444-8834PURE: 3340223http://www.scopus.com/inward/record.url?scp=85021832314&partnerID=8YFLogxKhttps://doi.org/10.1016/j.iedeen.2017.06.002info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:59Zoai:run.unl.pt:10362/28033Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:51.302007Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Research trends on Big Data in Marketing
A text mining and topic modeling based literature analysis
title Research trends on Big Data in Marketing
spellingShingle Research trends on Big Data in Marketing
Amado, Alexandra
Big data
Literature analysis
Marketing
Research trends
Text mining
Business and International Management
Marketing
Strategy and Management
Economics and Econometrics
title_short Research trends on Big Data in Marketing
title_full Research trends on Big Data in Marketing
title_fullStr Research trends on Big Data in Marketing
title_full_unstemmed Research trends on Big Data in Marketing
title_sort Research trends on Big Data in Marketing
author Amado, Alexandra
author_facet Amado, Alexandra
Cortez, Paulo
Rita, Paulo
Moro, Sérgio
author_role author
author2 Cortez, Paulo
Rita, Paulo
Moro, Sérgio
author2_role author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Amado, Alexandra
Cortez, Paulo
Rita, Paulo
Moro, Sérgio
dc.subject.por.fl_str_mv Big data
Literature analysis
Marketing
Research trends
Text mining
Business and International Management
Marketing
Strategy and Management
Economics and Econometrics
topic Big data
Literature analysis
Marketing
Research trends
Text mining
Business and International Management
Marketing
Strategy and Management
Economics and Econometrics
description Amado, A., Cortez, P., Rita, P., & Moro, S. (2018). Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis. European Research on Management and Business Economics, 24(1), 1-7. DOI: 10.1016/j.iedeen.2017.06.002
publishDate 2018
dc.date.none.fl_str_mv 2018-01-11T23:23:50Z
2018
2018-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.1016/j.iedeen.2017.06.002
url https://doi.org/10.1016/j.iedeen.2017.06.002
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2444-8834
PURE: 3340223
http://www.scopus.com/inward/record.url?scp=85021832314&partnerID=8YFLogxK
https://doi.org/10.1016/j.iedeen.2017.06.002
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 7
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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