Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.21/14011 |
Resumo: | Environmental issues have gradually gained attention in the last decade because of increased global warming and high waste production. Therefore, this article aims to add value to the environment management research by analyzing green product innovation through market orientation. Moreover, this study includes green self-efficacy as a mediator, being less focused in the past literature to examine employees' confidence in innovating green products according to customers' needs. In addition, resource bricolage is also introduced as a moderator because fewer studies display the empirical results about organizations producing or tend to produce innovated green products with a limited number of resources. Data were collected from 477 employees of small and medium-sized enterprises using a self-administered questionnaire in Pakistan. Empirical results revealed by SmartPLS software delineate that market orientation has a positive and significant impact on green self-efficacy and green product innovation. Moreover, green self-efficacy shows a significant mediation impact between market orientation and green product innovation. Additionally, resource bricolage also moderates the relationship between market orientation and green product innovation. Overall, the study contributes to theoretical and practical knowledge about green product innovation in tackling the world's environmental issues. |
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Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolageGreen product innovationGreen self-efficacyMarket orientationGreen innovationResource bricolageEnvironmental issues have gradually gained attention in the last decade because of increased global warming and high waste production. Therefore, this article aims to add value to the environment management research by analyzing green product innovation through market orientation. Moreover, this study includes green self-efficacy as a mediator, being less focused in the past literature to examine employees' confidence in innovating green products according to customers' needs. In addition, resource bricolage is also introduced as a moderator because fewer studies display the empirical results about organizations producing or tend to produce innovated green products with a limited number of resources. Data were collected from 477 employees of small and medium-sized enterprises using a self-administered questionnaire in Pakistan. Empirical results revealed by SmartPLS software delineate that market orientation has a positive and significant impact on green self-efficacy and green product innovation. Moreover, green self-efficacy shows a significant mediation impact between market orientation and green product innovation. Additionally, resource bricolage also moderates the relationship between market orientation and green product innovation. Overall, the study contributes to theoretical and practical knowledge about green product innovation in tackling the world's environmental issues.MDPIRCIPLAkhtar, ShamimMartins, José MoleiroMata, Pedro NevesTian, HongyunNaz, ShumailaDamaso, MariaSantos, Ricardo2021-11-18T13:40:07Z2021-10-182021-10-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.21/14011engAKHTAR, Shamim; [et al] – Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage. Sustainability. eISSN 2071-1050. Vol. 13, N.º 20 (2021), pp. 1-1510.3390/su1320114942071-1050info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-03T10:09:37Zoai:repositorio.ipl.pt:10400.21/14011Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:21:53.797055Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage |
title |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage |
spellingShingle |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage Akhtar, Shamim Green product innovation Green self-efficacy Market orientation Green innovation Resource bricolage |
title_short |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage |
title_full |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage |
title_fullStr |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage |
title_full_unstemmed |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage |
title_sort |
Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage |
author |
Akhtar, Shamim |
author_facet |
Akhtar, Shamim Martins, José Moleiro Mata, Pedro Neves Tian, Hongyun Naz, Shumaila Damaso, Maria Santos, Ricardo |
author_role |
author |
author2 |
Martins, José Moleiro Mata, Pedro Neves Tian, Hongyun Naz, Shumaila Damaso, Maria Santos, Ricardo |
author2_role |
author author author author author author |
dc.contributor.none.fl_str_mv |
RCIPL |
dc.contributor.author.fl_str_mv |
Akhtar, Shamim Martins, José Moleiro Mata, Pedro Neves Tian, Hongyun Naz, Shumaila Damaso, Maria Santos, Ricardo |
dc.subject.por.fl_str_mv |
Green product innovation Green self-efficacy Market orientation Green innovation Resource bricolage |
topic |
Green product innovation Green self-efficacy Market orientation Green innovation Resource bricolage |
description |
Environmental issues have gradually gained attention in the last decade because of increased global warming and high waste production. Therefore, this article aims to add value to the environment management research by analyzing green product innovation through market orientation. Moreover, this study includes green self-efficacy as a mediator, being less focused in the past literature to examine employees' confidence in innovating green products according to customers' needs. In addition, resource bricolage is also introduced as a moderator because fewer studies display the empirical results about organizations producing or tend to produce innovated green products with a limited number of resources. Data were collected from 477 employees of small and medium-sized enterprises using a self-administered questionnaire in Pakistan. Empirical results revealed by SmartPLS software delineate that market orientation has a positive and significant impact on green self-efficacy and green product innovation. Moreover, green self-efficacy shows a significant mediation impact between market orientation and green product innovation. Additionally, resource bricolage also moderates the relationship between market orientation and green product innovation. Overall, the study contributes to theoretical and practical knowledge about green product innovation in tackling the world's environmental issues. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-18T13:40:07Z 2021-10-18 2021-10-18T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.21/14011 |
url |
http://hdl.handle.net/10400.21/14011 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
AKHTAR, Shamim; [et al] – Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage. Sustainability. eISSN 2071-1050. Vol. 13, N.º 20 (2021), pp. 1-15 10.3390/su132011494 2071-1050 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
MDPI |
publisher.none.fl_str_mv |
MDPI |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799133489981816832 |