Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market

Detalhes bibliográficos
Autor(a) principal: Lopes, Andreia Nunes Lourenço
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/164861
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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spelling Exploring Consumer Behavior in Access-Based Consumption in the Portuguese MarketRentingRenting ModelsAccess-based ConsumptionSmartphone RentingBig Appliances RentingSDG 12 - Responsible production and consumptionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceThe traditional concept of consumption choices is changing. Normally, consumers have been purchasing goods and services with the objective of satisfying their various necessities. Nowadays, consumers care more about the experience and not the ownership. This study aims to understand which are the factors that consumers in the Portuguese market perceive as drivers and barriers to renting models. To achieve this, an experiment was run, where firstly an online survey was conducted, in which numerous questions regarding renting were asked exclusively for Portuguese market consumers, with the goal of understanding the main drivers and barriers that the typical consumer sees when faced with the choice of Access-based Consumption. The questionnaire then focuses on two types of products: Smartphones and Big Appliances. After gathering the sufficient number of answers, an analysis of the data was conducted through both univariate and multivariate linear regression techniques. This study finds that the main barriers to renting are bad hygiene perception and privacy concerns, while the hypothesized materialism barrier has no impact. Further, the results show that the opportunity to experience the product, the saving benefit perception, the possibility of using trendy and up-to-date products, and not having to worry about maintenance are the main drivers for renting.Szabó-Douat, TeodóraRUNLopes, Andreia Nunes Lourenço2024-03-13T14:45:53Z2024-02-022024-02-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164861TID:203544544enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-18T01:46:55Zoai:run.unl.pt:10362/164861Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:02:02.941685Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
title Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
spellingShingle Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
Lopes, Andreia Nunes Lourenço
Renting
Renting Models
Access-based Consumption
Smartphone Renting
Big Appliances Renting
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
title_full Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
title_fullStr Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
title_full_unstemmed Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
title_sort Exploring Consumer Behavior in Access-Based Consumption in the Portuguese Market
author Lopes, Andreia Nunes Lourenço
author_facet Lopes, Andreia Nunes Lourenço
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Lopes, Andreia Nunes Lourenço
dc.subject.por.fl_str_mv Renting
Renting Models
Access-based Consumption
Smartphone Renting
Big Appliances Renting
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Renting
Renting Models
Access-based Consumption
Smartphone Renting
Big Appliances Renting
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2024
dc.date.none.fl_str_mv 2024-03-13T14:45:53Z
2024-02-02
2024-02-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/164861
TID:203544544
url http://hdl.handle.net/10362/164861
identifier_str_mv TID:203544544
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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