Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits

Detalhes bibliográficos
Autor(a) principal: Tereso, D.
Data de Publicação: 2022
Outros Autores: Moro, S., Ramos, P., Calapez, T., Costa, J. M., Ratts, T.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/24864
Resumo: The rise in popularity of combat sports has afforded fighters an enhanced celebrity status, especially across online platforms that provide fans the opportunity to engage with and discuss their favorite athletes. Given this growth, fighters’ behaviors, both inside and outside of the arena, can have a strong influence on fans’ consumption and social media activity. To evaluate this relationship, this study investigated the effect of combat sports fighters’ trash talking on subsequent fans’ behaviors by collecting and analyzing 516 fighter responses during prefight press conferences and 32,360 fan tweets on Twitter during Ultimate Fighting Championship events. Results demonstrated that fights featuring polarizing and popular athletes generated the highest pay-per-view numbers, and higher levels of profanity speech during trash talking were associated with higher engagement in pay-per-view consumption and Twitter usage.
id RCAP_b4bebc76c25ed3ff7086662cb4e809a1
oai_identifier_str oai:repositorio.iscte-iul.pt:10071/24864
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habitsThe rise in popularity of combat sports has afforded fighters an enhanced celebrity status, especially across online platforms that provide fans the opportunity to engage with and discuss their favorite athletes. Given this growth, fighters’ behaviors, both inside and outside of the arena, can have a strong influence on fans’ consumption and social media activity. To evaluate this relationship, this study investigated the effect of combat sports fighters’ trash talking on subsequent fans’ behaviors by collecting and analyzing 516 fighter responses during prefight press conferences and 32,360 fan tweets on Twitter during Ultimate Fighting Championship events. Results demonstrated that fights featuring polarizing and popular athletes generated the highest pay-per-view numbers, and higher levels of profanity speech during trash talking were associated with higher engagement in pay-per-view consumption and Twitter usage.Human Kinetics2022-03-17T16:12:23Z2022-01-01T00:00:00Z20222023-03-29T12:27:51Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/24864eng1936-391510.1123/ijsc.2021-0080Tereso, D.Moro, S.Ramos, P.Calapez, T.Costa, J. M.Ratts, T.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:56:30Zoai:repositorio.iscte-iul.pt:10071/24864Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:28:58.869273Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
title Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
spellingShingle Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
Tereso, D.
title_short Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
title_full Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
title_fullStr Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
title_full_unstemmed Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
title_sort Using profanity and negative sentiments: An analysis of ultimate fighting championship fighters’ trash talk on fans’ social media engagement and viewership habits
author Tereso, D.
author_facet Tereso, D.
Moro, S.
Ramos, P.
Calapez, T.
Costa, J. M.
Ratts, T.
author_role author
author2 Moro, S.
Ramos, P.
Calapez, T.
Costa, J. M.
Ratts, T.
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Tereso, D.
Moro, S.
Ramos, P.
Calapez, T.
Costa, J. M.
Ratts, T.
description The rise in popularity of combat sports has afforded fighters an enhanced celebrity status, especially across online platforms that provide fans the opportunity to engage with and discuss their favorite athletes. Given this growth, fighters’ behaviors, both inside and outside of the arena, can have a strong influence on fans’ consumption and social media activity. To evaluate this relationship, this study investigated the effect of combat sports fighters’ trash talking on subsequent fans’ behaviors by collecting and analyzing 516 fighter responses during prefight press conferences and 32,360 fan tweets on Twitter during Ultimate Fighting Championship events. Results demonstrated that fights featuring polarizing and popular athletes generated the highest pay-per-view numbers, and higher levels of profanity speech during trash talking were associated with higher engagement in pay-per-view consumption and Twitter usage.
publishDate 2022
dc.date.none.fl_str_mv 2022-03-17T16:12:23Z
2022-01-01T00:00:00Z
2022
2023-03-29T12:27:51Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/24864
url http://hdl.handle.net/10071/24864
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1936-3915
10.1123/ijsc.2021-0080
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Human Kinetics
publisher.none.fl_str_mv Human Kinetics
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799134852053729280

Registros relacionados