Internationalization of portuguese SMEs to Brazil : main barriers and motivations
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41047 |
Resumo: | Due to the growing presence and development of small and medium enterprises (SMEs) in foreign markets over the past years, the internationalization process especially its main drivers and barriers, have been extensively studied and discussed among scholars. This dissertation explores the process of Portuguese SMEs entering the Brazilian market, with a focus on the motivations and barriers that these companies experienced. The methodological approach used for this study was a qualitative analysis of a questionnaire that was developed, distributed, and a shared with Portuguese companies that have internationalize to Brazil. The framework of this study is the Brazilian market, one of the most populated in the world and a developing economy that represents a big market with great untapped potential. Doing business in Brazil is difficult due to numerous trade restrictions, unclear and dispersed legislation among states, and bureaucratic red tape. However, because of the close cultural links, common language, and shared history between the two nations, Portuguese businesses benefit from a shorter psychological barrier. The findings of this study allow us to draw the conclusion that the key factors leading Portuguese SMEs to internationalize to Brazil were increasing sales, international management/administration, and reducing dependency on the domestic market. The complexity of the bureaucratic processes, the market's regulations and legislation, the political and economic climate in Brazil, and the fluctuating currency rates were the most significant obstacles to entering the Brazilian market. The goal is to provide context and guidance for other companies to consider when undergoing the same experience. |
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Internationalization of portuguese SMEs to Brazil : main barriers and motivationsInternationalizationPortuguese SMEsBrazilBarriers of internationalizationDrivers of internationalizationInternacionalizaçãoPMEs portuguesasBrasilBarreira do processo de internacionalizaçãoImpulsionadores do processo de internacionalizaçãoDomínio/Área Científica::Ciências Sociais::Economia e GestãoDue to the growing presence and development of small and medium enterprises (SMEs) in foreign markets over the past years, the internationalization process especially its main drivers and barriers, have been extensively studied and discussed among scholars. This dissertation explores the process of Portuguese SMEs entering the Brazilian market, with a focus on the motivations and barriers that these companies experienced. The methodological approach used for this study was a qualitative analysis of a questionnaire that was developed, distributed, and a shared with Portuguese companies that have internationalize to Brazil. The framework of this study is the Brazilian market, one of the most populated in the world and a developing economy that represents a big market with great untapped potential. Doing business in Brazil is difficult due to numerous trade restrictions, unclear and dispersed legislation among states, and bureaucratic red tape. However, because of the close cultural links, common language, and shared history between the two nations, Portuguese businesses benefit from a shorter psychological barrier. The findings of this study allow us to draw the conclusion that the key factors leading Portuguese SMEs to internationalize to Brazil were increasing sales, international management/administration, and reducing dependency on the domestic market. The complexity of the bureaucratic processes, the market's regulations and legislation, the political and economic climate in Brazil, and the fluctuating currency rates were the most significant obstacles to entering the Brazilian market. The goal is to provide context and guidance for other companies to consider when undergoing the same experience.Devido à crescente presença e desenvolvimento de pequenas e médias empresas (PMEs) nos mercados estrangeiros nos últimos anos, o processo de internacionalização, especialmente os seus principais impulsionadores e barreiras, tem sido progressivamente estudado e discutido. Esta dissertação explora o processo de entrada das PME portuguesas no mercado brasileiro, com foco nas motivações e barreiras que estas empresas experienciaram. A abordagem metodológica utilizada para este estudo foi uma análise qualitativa de um questionário desenvolvido e partilhado com empresas portuguesas que se internacionalizaram para o Brasil. O contexto deste estudo é o mercado brasileiro, um dos mais populosos do mundo e uma economia em desenvolvimento que representa um grande mercado com grande potencial inexplorado. Fazer negócio no Brasil é difícil devido a numerosas restrições comerciais, legislação pouco clara e dispersa entre estados, e procedimentos burocráticos. Contudo, devido aos estreitos laços culturais, língua comum e história partilhada entre as duas nações, as empresas portuguesas beneficiam de uma barreira psicológica mais curta. Os resultados deste estudo permitem-nos concluir que os fatores-chave que levaram as PME portuguesas a internacionalizarem-se para o Brasil foram o aumento das vendas, a gestão/administração internacional, e a redução da dependência do mercado doméstico. A complexidade dos processos burocráticos, os regulamentos e legislação do mercado, o clima político e económico no Brasil, e as flutuações das taxas de câmbio foram os obstáculos mais significativos à entrada no mercado brasileiro. O objetivo é fornecer contexto e orientação para outras empresas a considerar passar pela mesma experiência.Xavier, RuteVeritati - Repositório Institucional da Universidade Católica PortuguesaBicho, Sofia Margarida Martins Jones2023-05-05T14:31:34Z2022-10-192022-092022-10-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41047TID:203133765enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:38Zoai:repositorio.ucp.pt:10400.14/41047Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:43.868649Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations |
title |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations |
spellingShingle |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations Bicho, Sofia Margarida Martins Jones Internationalization Portuguese SMEs Brazil Barriers of internationalization Drivers of internationalization Internacionalização PMEs portuguesas Brasil Barreira do processo de internacionalização Impulsionadores do processo de internacionalização Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations |
title_full |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations |
title_fullStr |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations |
title_full_unstemmed |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations |
title_sort |
Internationalization of portuguese SMEs to Brazil : main barriers and motivations |
author |
Bicho, Sofia Margarida Martins Jones |
author_facet |
Bicho, Sofia Margarida Martins Jones |
author_role |
author |
dc.contributor.none.fl_str_mv |
Xavier, Rute Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Bicho, Sofia Margarida Martins Jones |
dc.subject.por.fl_str_mv |
Internationalization Portuguese SMEs Brazil Barriers of internationalization Drivers of internationalization Internacionalização PMEs portuguesas Brasil Barreira do processo de internacionalização Impulsionadores do processo de internacionalização Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization Portuguese SMEs Brazil Barriers of internationalization Drivers of internationalization Internacionalização PMEs portuguesas Brasil Barreira do processo de internacionalização Impulsionadores do processo de internacionalização Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Due to the growing presence and development of small and medium enterprises (SMEs) in foreign markets over the past years, the internationalization process especially its main drivers and barriers, have been extensively studied and discussed among scholars. This dissertation explores the process of Portuguese SMEs entering the Brazilian market, with a focus on the motivations and barriers that these companies experienced. The methodological approach used for this study was a qualitative analysis of a questionnaire that was developed, distributed, and a shared with Portuguese companies that have internationalize to Brazil. The framework of this study is the Brazilian market, one of the most populated in the world and a developing economy that represents a big market with great untapped potential. Doing business in Brazil is difficult due to numerous trade restrictions, unclear and dispersed legislation among states, and bureaucratic red tape. However, because of the close cultural links, common language, and shared history between the two nations, Portuguese businesses benefit from a shorter psychological barrier. The findings of this study allow us to draw the conclusion that the key factors leading Portuguese SMEs to internationalize to Brazil were increasing sales, international management/administration, and reducing dependency on the domestic market. The complexity of the bureaucratic processes, the market's regulations and legislation, the political and economic climate in Brazil, and the fluctuating currency rates were the most significant obstacles to entering the Brazilian market. The goal is to provide context and guidance for other companies to consider when undergoing the same experience. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-19 2022-09 2022-10-19T00:00:00Z 2023-05-05T14:31:34Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41047 TID:203133765 |
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http://hdl.handle.net/10400.14/41047 |
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TID:203133765 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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