Near and similar restaurants: competitors or allies?
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/1148 |
Resumo: | The proximity of businesses targeting the same market segment, meeting the same needs and operating in a similar way is generally believed to indicate more competition. However, this situation can be beneficial for the companies involved, and it may not necessarily generate an adverse environment. This study sought to analyse a group of restaurants that operate under similar conditions and that are located within the same area in order to identify the potential benefits and drawbacks of choosing this strategy to deal with market pressures. The research was based on a sample of 1,358 customers from 52 small restaurants. Diverse information-gathering techniques were combined such as observations, interviews and surveys. The data gathered was used to characterise different groups of variables’ behaviour based on descriptive statistics. In addition, bivariate statistics were utilised to test the hypotheses, while multivariate statistics were used to conduct correspondence analysis. The results reveal that, in the cases analysed, the parties involved benefit from the existing condition when a process of distribution of demand is present and advertising expenses are minimised. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Near and similar restaurants: competitors or allies?Restaurantsmall businessadvertisingdemandcustomer serviceThe proximity of businesses targeting the same market segment, meeting the same needs and operating in a similar way is generally believed to indicate more competition. However, this situation can be beneficial for the companies involved, and it may not necessarily generate an adverse environment. This study sought to analyse a group of restaurants that operate under similar conditions and that are located within the same area in order to identify the potential benefits and drawbacks of choosing this strategy to deal with market pressures. The research was based on a sample of 1,358 customers from 52 small restaurants. Diverse information-gathering techniques were combined such as observations, interviews and surveys. The data gathered was used to characterise different groups of variables’ behaviour based on descriptive statistics. In addition, bivariate statistics were utilised to test the hypotheses, while multivariate statistics were used to conduct correspondence analysis. The results reveal that, in the cases analysed, the parties involved benefit from the existing condition when a process of distribution of demand is present and advertising expenses are minimised.University of Algarve2020-01-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1148Revista Encontros Científicos - Tourism & Management Studies; v. 16 n. 1 (2020); 17-27Tourism & Management Studies; Vol. 16 N.º 1 (2020); 17-27Tourism & Management Studies; Vol. 16 No. 1 (2020); 17-27Revista Encontros Científicos - Tourism & Management Studies; Vol. 16 Núm. 1 (2020); 17-272182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1148https://tmstudies.net/index.php/ectms/article/view/1148/pdf_142Copyright (c) 2020 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessPérez-Campdesuñer, ReynerSánchez-Rodríguez, AlexanderDe Miguel-Guzmán, MargaritaGarcía-Vidal, GelmarMartínez-Vivar, Rodobaldo2024-01-17T15:29:42Zoai:ojs.pkp.sfu.ca:article/1148Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:31.873266Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Near and similar restaurants: competitors or allies? |
title |
Near and similar restaurants: competitors or allies? |
spellingShingle |
Near and similar restaurants: competitors or allies? Pérez-Campdesuñer, Reyner Restaurant small business advertising demand customer service |
title_short |
Near and similar restaurants: competitors or allies? |
title_full |
Near and similar restaurants: competitors or allies? |
title_fullStr |
Near and similar restaurants: competitors or allies? |
title_full_unstemmed |
Near and similar restaurants: competitors or allies? |
title_sort |
Near and similar restaurants: competitors or allies? |
author |
Pérez-Campdesuñer, Reyner |
author_facet |
Pérez-Campdesuñer, Reyner Sánchez-Rodríguez, Alexander De Miguel-Guzmán, Margarita García-Vidal, Gelmar Martínez-Vivar, Rodobaldo |
author_role |
author |
author2 |
Sánchez-Rodríguez, Alexander De Miguel-Guzmán, Margarita García-Vidal, Gelmar Martínez-Vivar, Rodobaldo |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Pérez-Campdesuñer, Reyner Sánchez-Rodríguez, Alexander De Miguel-Guzmán, Margarita García-Vidal, Gelmar Martínez-Vivar, Rodobaldo |
dc.subject.por.fl_str_mv |
Restaurant small business advertising demand customer service |
topic |
Restaurant small business advertising demand customer service |
description |
The proximity of businesses targeting the same market segment, meeting the same needs and operating in a similar way is generally believed to indicate more competition. However, this situation can be beneficial for the companies involved, and it may not necessarily generate an adverse environment. This study sought to analyse a group of restaurants that operate under similar conditions and that are located within the same area in order to identify the potential benefits and drawbacks of choosing this strategy to deal with market pressures. The research was based on a sample of 1,358 customers from 52 small restaurants. Diverse information-gathering techniques were combined such as observations, interviews and surveys. The data gathered was used to characterise different groups of variables’ behaviour based on descriptive statistics. In addition, bivariate statistics were utilised to test the hypotheses, while multivariate statistics were used to conduct correspondence analysis. The results reveal that, in the cases analysed, the parties involved benefit from the existing condition when a process of distribution of demand is present and advertising expenses are minimised. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1148 |
url |
https://tmstudies.net/index.php/ectms/article/view/1148 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1148 https://tmstudies.net/index.php/ectms/article/view/1148/pdf_142 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 16 n. 1 (2020); 17-27 Tourism & Management Studies; Vol. 16 N.º 1 (2020); 17-27 Tourism & Management Studies; Vol. 16 No. 1 (2020); 17-27 Revista Encontros Científicos - Tourism & Management Studies; Vol. 16 Núm. 1 (2020); 17-27 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799136449771077632 |