Proposition and test of an explanatory model of innovation perception and it´s consequences

Detalhes bibliográficos
Autor(a) principal: Pereira, Murilo Junio Rezende
Data de Publicação: 2019
Outros Autores: Moura, Luiz Rodrigo Cunha, Souki, Gustavo, Cunha, Nina Rosa da Silveira
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.1/13515
Resumo: Objective: To propose and test a theoretical model to measure the innovation perception and the intention to renew the consumer's annuity of its members. Method: A survey was carried out with fans of soccer clubs from all over Brazil and a sample of 883 elements was obtained. Data were analyzed using multivariate statistical techniques and structural equations modeling, attempting to validate the proposed model at the level of the scales used and the nomological chain. Originality/Relevance: Model development for an innovation perception by consumer's measurement, as well as the verification and test. This study provide club managers with information on the variables that impact the perception and behavior of the fans will lead to the clubs better strategic planning in the quest to make the club a profitable organization. Results: Tested model has shown that the benefits provided by the Fan Loyalty Program generate a innovation perception triggering the perception of this products values. Perceived innovation and value positively impact the member's satisfaction, which leads them to renew the program annuity. Theoretical/Methodological Contributions: the innovations incorporated in the sporting sector are new actions that have the need for a models establishment that can support the manager's decision process. Researchers should establish a continuing effort to comprehend how the perception of innovative products impacts consumers, which is important to assess the innovative products diffusion, not only by their past behavior, but also by future behavior intention, one of the present study objects.
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spelling Proposition and test of an explanatory model of innovation perception and it´s consequencesInnovationInnovations adoption modelPerceived innovationFan loyalty programSoccerObjective: To propose and test a theoretical model to measure the innovation perception and the intention to renew the consumer's annuity of its members. Method: A survey was carried out with fans of soccer clubs from all over Brazil and a sample of 883 elements was obtained. Data were analyzed using multivariate statistical techniques and structural equations modeling, attempting to validate the proposed model at the level of the scales used and the nomological chain. Originality/Relevance: Model development for an innovation perception by consumer's measurement, as well as the verification and test. This study provide club managers with information on the variables that impact the perception and behavior of the fans will lead to the clubs better strategic planning in the quest to make the club a profitable organization. Results: Tested model has shown that the benefits provided by the Fan Loyalty Program generate a innovation perception triggering the perception of this products values. Perceived innovation and value positively impact the member's satisfaction, which leads them to renew the program annuity. Theoretical/Methodological Contributions: the innovations incorporated in the sporting sector are new actions that have the need for a models establishment that can support the manager's decision process. Researchers should establish a continuing effort to comprehend how the perception of innovative products impacts consumers, which is important to assess the innovative products diffusion, not only by their past behavior, but also by future behavior intention, one of the present study objects.Universidade Nove de JulhoSapientiaPereira, Murilo Junio RezendeMoura, Luiz Rodrigo CunhaSouki, GustavoCunha, Nina Rosa da Silveira2020-02-17T11:05:53Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.1/13515eng2177-518410.5585/remark.v18i4.16382info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-24T10:25:39Zoai:sapientia.ualg.pt:10400.1/13515Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:04:41.278Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Proposition and test of an explanatory model of innovation perception and it´s consequences
title Proposition and test of an explanatory model of innovation perception and it´s consequences
spellingShingle Proposition and test of an explanatory model of innovation perception and it´s consequences
Pereira, Murilo Junio Rezende
Innovation
Innovations adoption model
Perceived innovation
Fan loyalty program
Soccer
title_short Proposition and test of an explanatory model of innovation perception and it´s consequences
title_full Proposition and test of an explanatory model of innovation perception and it´s consequences
title_fullStr Proposition and test of an explanatory model of innovation perception and it´s consequences
title_full_unstemmed Proposition and test of an explanatory model of innovation perception and it´s consequences
title_sort Proposition and test of an explanatory model of innovation perception and it´s consequences
author Pereira, Murilo Junio Rezende
author_facet Pereira, Murilo Junio Rezende
Moura, Luiz Rodrigo Cunha
Souki, Gustavo
Cunha, Nina Rosa da Silveira
author_role author
author2 Moura, Luiz Rodrigo Cunha
Souki, Gustavo
Cunha, Nina Rosa da Silveira
author2_role author
author
author
dc.contributor.none.fl_str_mv Sapientia
dc.contributor.author.fl_str_mv Pereira, Murilo Junio Rezende
Moura, Luiz Rodrigo Cunha
Souki, Gustavo
Cunha, Nina Rosa da Silveira
dc.subject.por.fl_str_mv Innovation
Innovations adoption model
Perceived innovation
Fan loyalty program
Soccer
topic Innovation
Innovations adoption model
Perceived innovation
Fan loyalty program
Soccer
description Objective: To propose and test a theoretical model to measure the innovation perception and the intention to renew the consumer's annuity of its members. Method: A survey was carried out with fans of soccer clubs from all over Brazil and a sample of 883 elements was obtained. Data were analyzed using multivariate statistical techniques and structural equations modeling, attempting to validate the proposed model at the level of the scales used and the nomological chain. Originality/Relevance: Model development for an innovation perception by consumer's measurement, as well as the verification and test. This study provide club managers with information on the variables that impact the perception and behavior of the fans will lead to the clubs better strategic planning in the quest to make the club a profitable organization. Results: Tested model has shown that the benefits provided by the Fan Loyalty Program generate a innovation perception triggering the perception of this products values. Perceived innovation and value positively impact the member's satisfaction, which leads them to renew the program annuity. Theoretical/Methodological Contributions: the innovations incorporated in the sporting sector are new actions that have the need for a models establishment that can support the manager's decision process. Researchers should establish a continuing effort to comprehend how the perception of innovative products impacts consumers, which is important to assess the innovative products diffusion, not only by their past behavior, but also by future behavior intention, one of the present study objects.
publishDate 2019
dc.date.none.fl_str_mv 2019
2019-01-01T00:00:00Z
2020-02-17T11:05:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.1/13515
url http://hdl.handle.net/10400.1/13515
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2177-5184
10.5585/remark.v18i4.16382
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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