Startups and innovation challenges : does the use of social media impact the new product development process in Startups?
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/42274 |
Resumo: | This thesis investigates the impact of social media usage on the new product development process in Portuguese startups. The study aims to fill the gap in research on how social media usage impacts the different stages of the new product development process in startups. The research objectives are twofold: to assess the innovation intentions of Portuguese startups over the next 12 months and understand the extent to which they plan to engage in new product development, and to investigate the impact of social media usage on the new product development process in these startups. The study employs a quantitative research design, collecting data from a sample of 76 Portuguese startups using a self-administered survey. The results indicate that external knowledge acquisition is more prevalent than internal knowledge generation, and startups in Portugal are increasingly using social media as a tool for product development. The findings also suggest that social media usage is an important factor that can positively impact the level of innovation in a company. Overall, the study provides valuable insights into how startups can use social media effectively to develop and launch new products and contributes to a better understanding of the role of social media in the Portuguese startup ecosystem. The recommendations provided can inform startup managers, policymakers, and researchers and serve as a foundation for further research in this field. |
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Startups and innovation challenges : does the use of social media impact the new product development process in Startups?Social mediaInnovationNew product developmentStartupsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis investigates the impact of social media usage on the new product development process in Portuguese startups. The study aims to fill the gap in research on how social media usage impacts the different stages of the new product development process in startups. The research objectives are twofold: to assess the innovation intentions of Portuguese startups over the next 12 months and understand the extent to which they plan to engage in new product development, and to investigate the impact of social media usage on the new product development process in these startups. The study employs a quantitative research design, collecting data from a sample of 76 Portuguese startups using a self-administered survey. The results indicate that external knowledge acquisition is more prevalent than internal knowledge generation, and startups in Portugal are increasingly using social media as a tool for product development. The findings also suggest that social media usage is an important factor that can positively impact the level of innovation in a company. Overall, the study provides valuable insights into how startups can use social media effectively to develop and launch new products and contributes to a better understanding of the role of social media in the Portuguese startup ecosystem. The recommendations provided can inform startup managers, policymakers, and researchers and serve as a foundation for further research in this field.Esta tese investiga o impacto da utilização de redes sociais no processo de desenvolvimento de novos produtos em startups portuguesas. O estudo visa preencher a lacuna existente na pesquisa da forma como a utilização de redes sociais impacta as diferentes fases do processo de desenvolvimento de novos produtos em startups. Os objetivos da pesquisa são duplos: avaliar as intenções de inovação das startups portuguesas nos próximos 12 meses e entender até que ponto as mesmas irão desempenhar atividades de desenvolvimento de novos produtos, enquanto investiga o impacto da utilização de redes sociais no processo de desenvolvimento de novos produtos nessas startups. O estudo utiliza um desenho de pesquisa quantitativa, agregou dados de uma amostra de 76 startups portuguesas usando um questionário autoadministrado. Os resultados indicam que a aquisição de conhecimento externo é mais prevalente do que a geração de conhecimento interno, e que as startups em Portugal estão a utilizar cada vez mais as redes sociais como ferramenta para o desenvolvimento de produtos. Os resultados também sugerem que a utilização de redes sociais é um fator importante que pode impactar positivamente o nível de inovação de uma empresa. No geral, o estudo fornece informações valiosas sobre como as startups podem usar as redes sociais de forma eficaz para desenvolver e lançar novos produtos e contribui para uma melhor compreensão do papel das redes sociais no ecossistema de startups português. As recomendações fornecidas podem informar os gestores de startups, os membros políticos e os investigadores servindo como base para pesquisas futuras nesse campo.Durisin, BorisVeritati - Repositório Institucional da Universidade Católica PortuguesaSilva, Diogo Miguel Ervilha da2023-06-2720232023-11-25T00:00:00Z2023-06-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/42274TID:203327233enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-19T01:41:58Zoai:repositorio.ucp.pt:10400.14/42274Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:29:30.505569Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? |
title |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? |
spellingShingle |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? Silva, Diogo Miguel Ervilha da Social media Innovation New product development Startups Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? |
title_full |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? |
title_fullStr |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? |
title_full_unstemmed |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? |
title_sort |
Startups and innovation challenges : does the use of social media impact the new product development process in Startups? |
author |
Silva, Diogo Miguel Ervilha da |
author_facet |
Silva, Diogo Miguel Ervilha da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Durisin, Boris Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Silva, Diogo Miguel Ervilha da |
dc.subject.por.fl_str_mv |
Social media Innovation New product development Startups Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Social media Innovation New product development Startups Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This thesis investigates the impact of social media usage on the new product development process in Portuguese startups. The study aims to fill the gap in research on how social media usage impacts the different stages of the new product development process in startups. The research objectives are twofold: to assess the innovation intentions of Portuguese startups over the next 12 months and understand the extent to which they plan to engage in new product development, and to investigate the impact of social media usage on the new product development process in these startups. The study employs a quantitative research design, collecting data from a sample of 76 Portuguese startups using a self-administered survey. The results indicate that external knowledge acquisition is more prevalent than internal knowledge generation, and startups in Portugal are increasingly using social media as a tool for product development. The findings also suggest that social media usage is an important factor that can positively impact the level of innovation in a company. Overall, the study provides valuable insights into how startups can use social media effectively to develop and launch new products and contributes to a better understanding of the role of social media in the Portuguese startup ecosystem. The recommendations provided can inform startup managers, policymakers, and researchers and serve as a foundation for further research in this field. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-06-27 2023 2023-11-25T00:00:00Z 2023-06-27T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/42274 TID:203327233 |
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http://hdl.handle.net/10400.14/42274 |
identifier_str_mv |
TID:203327233 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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