Emarketing for wine tourism
Autor(a) principal: | |
---|---|
Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/4349 |
Resumo: | This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage. |
id |
RCAP_ba813c7ba3325e7e60d15de22c56048d |
---|---|
oai_identifier_str |
oai:comum.rcaap.pt:10400.26/4349 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Emarketing for wine tourismeMarketingwine tourismPortugalThis research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage.University of HuelvaRepositório ComumCravidão, MárioReigadinha, Tânia2013-06-06T14:35:54Z20122012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/4349enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T09:49:36Zoai:comum.rcaap.pt:10400.26/4349Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:05:47.872894Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Emarketing for wine tourism |
title |
Emarketing for wine tourism |
spellingShingle |
Emarketing for wine tourism Cravidão, Mário eMarketing wine tourism Portugal |
title_short |
Emarketing for wine tourism |
title_full |
Emarketing for wine tourism |
title_fullStr |
Emarketing for wine tourism |
title_full_unstemmed |
Emarketing for wine tourism |
title_sort |
Emarketing for wine tourism |
author |
Cravidão, Mário |
author_facet |
Cravidão, Mário Reigadinha, Tânia |
author_role |
author |
author2 |
Reigadinha, Tânia |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Repositório Comum |
dc.contributor.author.fl_str_mv |
Cravidão, Mário Reigadinha, Tânia |
dc.subject.por.fl_str_mv |
eMarketing wine tourism Portugal |
topic |
eMarketing wine tourism Portugal |
description |
This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012 2012-01-01T00:00:00Z 2013-06-06T14:35:54Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/4349 |
url |
http://hdl.handle.net/10400.26/4349 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Huelva |
publisher.none.fl_str_mv |
University of Huelva |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799135309906051072 |