Emarketing for wine tourism

Detalhes bibliográficos
Autor(a) principal: Cravidão, Mário
Data de Publicação: 2012
Outros Autores: Reigadinha, Tânia
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/4349
Resumo: This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage.
id RCAP_ba813c7ba3325e7e60d15de22c56048d
oai_identifier_str oai:comum.rcaap.pt:10400.26/4349
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Emarketing for wine tourismeMarketingwine tourismPortugalThis research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage.University of HuelvaRepositório ComumCravidão, MárioReigadinha, Tânia2013-06-06T14:35:54Z20122012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/4349enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T09:49:36Zoai:comum.rcaap.pt:10400.26/4349Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:05:47.872894Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Emarketing for wine tourism
title Emarketing for wine tourism
spellingShingle Emarketing for wine tourism
Cravidão, Mário
eMarketing
wine tourism
Portugal
title_short Emarketing for wine tourism
title_full Emarketing for wine tourism
title_fullStr Emarketing for wine tourism
title_full_unstemmed Emarketing for wine tourism
title_sort Emarketing for wine tourism
author Cravidão, Mário
author_facet Cravidão, Mário
Reigadinha, Tânia
author_role author
author2 Reigadinha, Tânia
author2_role author
dc.contributor.none.fl_str_mv Repositório Comum
dc.contributor.author.fl_str_mv Cravidão, Mário
Reigadinha, Tânia
dc.subject.por.fl_str_mv eMarketing
wine tourism
Portugal
topic eMarketing
wine tourism
Portugal
description This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and visibility of these, as well as their performance in categories such as Basic Information, Visual Information, Societal Information, Virtual Information, Trustworthy Information, Website Navigation, Customer Relations and Sales. Also, an email was sent by a Mystery Customer, similar to the widely used technique in Retail, in order to assess the quality of service for online customer, namely time and quality of reply. The results show that companies have not yet realized the full potential of eMarketing. Some suggestions are presented to maximize that tool in order to gain a competitive advantage.
publishDate 2012
dc.date.none.fl_str_mv 2012
2012-01-01T00:00:00Z
2013-06-06T14:35:54Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/4349
url http://hdl.handle.net/10400.26/4349
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Huelva
publisher.none.fl_str_mv University of Huelva
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799135309906051072