The influence of wine storytelling on the global wine tourism experience

Detalhes bibliográficos
Autor(a) principal: Santos, V.
Data de Publicação: 2022
Outros Autores: Dias, Á., Ramos, P., Madeira, A., Sousa, B.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/28599
Resumo: The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key antecedent of the wine experience. This study extends existing knowledge by identifying new key drivers which focus on wine tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in Madeira and Porto wine cellars, from two convenience samples of 647 international wine tourists. Using partial least square structural equation modeling, the results show a direct impact of wine storytelling on the wine tourism experiences of wine tourists, through winescape attributes and sensorial attraction, that also act as mediators, with wine excitement and cultural experience as the outcomes of the visit/tasting.
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spelling The influence of wine storytelling on the global wine tourism experienceWine tourismWine storytellingCultural experienceWinescape attributesWine excitementSensorial attractionThe aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key antecedent of the wine experience. This study extends existing knowledge by identifying new key drivers which focus on wine tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in Madeira and Porto wine cellars, from two convenience samples of 647 international wine tourists. Using partial least square structural equation modeling, the results show a direct impact of wine storytelling on the wine tourism experiences of wine tourists, through winescape attributes and sensorial attraction, that also act as mediators, with wine excitement and cultural experience as the outcomes of the visit/tasting.Firenze University Press2023-05-16T15:43:18Z2022-01-01T00:00:00Z20222023-05-16T16:43:18Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/28599eng2212-977410.36253/wep-11454Santos, V.Dias, Á.Ramos, P.Madeira, A.Sousa, B.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:41:24Zoai:repositorio.iscte-iul.pt:10071/28599Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:19:15.635076Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The influence of wine storytelling on the global wine tourism experience
title The influence of wine storytelling on the global wine tourism experience
spellingShingle The influence of wine storytelling on the global wine tourism experience
Santos, V.
Wine tourism
Wine storytelling
Cultural experience
Winescape attributes
Wine excitement
Sensorial attraction
title_short The influence of wine storytelling on the global wine tourism experience
title_full The influence of wine storytelling on the global wine tourism experience
title_fullStr The influence of wine storytelling on the global wine tourism experience
title_full_unstemmed The influence of wine storytelling on the global wine tourism experience
title_sort The influence of wine storytelling on the global wine tourism experience
author Santos, V.
author_facet Santos, V.
Dias, Á.
Ramos, P.
Madeira, A.
Sousa, B.
author_role author
author2 Dias, Á.
Ramos, P.
Madeira, A.
Sousa, B.
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Santos, V.
Dias, Á.
Ramos, P.
Madeira, A.
Sousa, B.
dc.subject.por.fl_str_mv Wine tourism
Wine storytelling
Cultural experience
Winescape attributes
Wine excitement
Sensorial attraction
topic Wine tourism
Wine storytelling
Cultural experience
Winescape attributes
Wine excitement
Sensorial attraction
description The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key antecedent of the wine experience. This study extends existing knowledge by identifying new key drivers which focus on wine tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in Madeira and Porto wine cellars, from two convenience samples of 647 international wine tourists. Using partial least square structural equation modeling, the results show a direct impact of wine storytelling on the wine tourism experiences of wine tourists, through winescape attributes and sensorial attraction, that also act as mediators, with wine excitement and cultural experience as the outcomes of the visit/tasting.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-01T00:00:00Z
2022
2023-05-16T15:43:18Z
2023-05-16T16:43:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/28599
url http://hdl.handle.net/10071/28599
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2212-9774
10.36253/wep-11454
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Firenze University Press
publisher.none.fl_str_mv Firenze University Press
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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