Drivers and deterrents of music streaming services purchase intention

Detalhes bibliográficos
Autor(a) principal: Teresa Fernandes
Data de Publicação: 2019
Outros Autores: Guerra, J
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://hdl.handle.net/10216/125212
Resumo: Generalised access to online content, with no transfer of ownership, revolutionised consumer behaviour. The music industry is a paradigmatic example: physical product sales decreased and even online music stores are increasingly threatened by the rise of on-demand music streaming services (MSS). However, MSS find it difficult to persuade users to opt for the premium version. Therefore, the purpose of this study is to assess what drives (deters) users' intention to purchase MSS, as well as to examine the role of gender and age. Based on data collected from 318 MSS users, the study shows that both perceived value and perceived fee are significant predictors of MSS purchase intention, with the negative impact of the latter surpassing the positive one of the former, while the moderating effect of age and gender was supported. Our study contributes to a deeper understanding of MSS purchase intention, and offers important insights to MSS providers. (c) 2019 Inderscience Enterprises Ltd.
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spelling Drivers and deterrents of music streaming services purchase intentionGeneralised access to online content, with no transfer of ownership, revolutionised consumer behaviour. The music industry is a paradigmatic example: physical product sales decreased and even online music stores are increasingly threatened by the rise of on-demand music streaming services (MSS). However, MSS find it difficult to persuade users to opt for the premium version. Therefore, the purpose of this study is to assess what drives (deters) users' intention to purchase MSS, as well as to examine the role of gender and age. Based on data collected from 318 MSS users, the study shows that both perceived value and perceived fee are significant predictors of MSS purchase intention, with the negative impact of the latter surpassing the positive one of the former, while the moderating effect of age and gender was supported. Our study contributes to a deeper understanding of MSS purchase intention, and offers important insights to MSS providers. (c) 2019 Inderscience Enterprises Ltd.20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10216/125212eng1470-606710.1504/ijeb.2019.099061Teresa FernandesGuerra, Jinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T14:54:30Zoai:repositorio-aberto.up.pt:10216/125212Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:11:21.873198Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Drivers and deterrents of music streaming services purchase intention
title Drivers and deterrents of music streaming services purchase intention
spellingShingle Drivers and deterrents of music streaming services purchase intention
Teresa Fernandes
title_short Drivers and deterrents of music streaming services purchase intention
title_full Drivers and deterrents of music streaming services purchase intention
title_fullStr Drivers and deterrents of music streaming services purchase intention
title_full_unstemmed Drivers and deterrents of music streaming services purchase intention
title_sort Drivers and deterrents of music streaming services purchase intention
author Teresa Fernandes
author_facet Teresa Fernandes
Guerra, J
author_role author
author2 Guerra, J
author2_role author
dc.contributor.author.fl_str_mv Teresa Fernandes
Guerra, J
description Generalised access to online content, with no transfer of ownership, revolutionised consumer behaviour. The music industry is a paradigmatic example: physical product sales decreased and even online music stores are increasingly threatened by the rise of on-demand music streaming services (MSS). However, MSS find it difficult to persuade users to opt for the premium version. Therefore, the purpose of this study is to assess what drives (deters) users' intention to purchase MSS, as well as to examine the role of gender and age. Based on data collected from 318 MSS users, the study shows that both perceived value and perceived fee are significant predictors of MSS purchase intention, with the negative impact of the latter surpassing the positive one of the former, while the moderating effect of age and gender was supported. Our study contributes to a deeper understanding of MSS purchase intention, and offers important insights to MSS providers. (c) 2019 Inderscience Enterprises Ltd.
publishDate 2019
dc.date.none.fl_str_mv 2019
2019-01-01T00:00:00Z
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