How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy

Detalhes bibliográficos
Autor(a) principal: Moreira, Carolina Pires Soares Do Nascimento
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/114623
Resumo: The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Fox as the solution for FNG to thrive in the online advertising market increasing by 1225% the online advertising revenue.
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spelling How can fng grow faster via entering and thriving in the online advertising market?: pricing strategyFngMarketing planOnline advertisingMedia agenciesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Fox as the solution for FNG to thrive in the online advertising market increasing by 1225% the online advertising revenue.Velosa, JorgeSodagar, NinaRUNMoreira, Carolina Pires Soares Do Nascimento2020-01-242020-01-062025-01-06T00:00:00Z2020-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/114623TID:202492923enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:57:15Zoai:run.unl.pt:10362/114623Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:42:34.692708Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
title How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
spellingShingle How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
Moreira, Carolina Pires Soares Do Nascimento
Fng
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
title_full How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
title_fullStr How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
title_full_unstemmed How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
title_sort How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy
author Moreira, Carolina Pires Soares Do Nascimento
author_facet Moreira, Carolina Pires Soares Do Nascimento
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Sodagar, Nina
RUN
dc.contributor.author.fl_str_mv Moreira, Carolina Pires Soares Do Nascimento
dc.subject.por.fl_str_mv Fng
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Fng
Marketing plan
Online advertising
Media agencies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Fox as the solution for FNG to thrive in the online advertising market increasing by 1225% the online advertising revenue.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-24
2020-01-06
2020-01-24T00:00:00Z
2025-01-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/114623
TID:202492923
url http://hdl.handle.net/10362/114623
identifier_str_mv TID:202492923
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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