Acoustica's international expansion: The French market

• Autor(a) principal: Millgate, Charles Edouard
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21553

This project consists of a market study. It holds as aim to identify if the selected country will be receptive to a foreign sound insulation offer. The opening section will be dedicated to discovering how badly France is affected by noise. General data will prove the seriousness of the issue in different environments. The global impact on the French population’ health, at their workspace and in transport. The following section will be an in-depth analysis of the internal aspects of the company. Thus, giving a wide spectre of their current business situation and their ability to take on such a project. Succeeding in the same section will be a market observation. Enabling the identification of France’s market potential and highlighting the local competition. Afterward will be the practical development plan, consisting of different export scenarios as well as key contacts to put forward the project. Ultimately, will be the recommendations and porter five forces. These two sections will provide a conclusive aspect to the project and help summarise if the company receives a green or red light for their exportation.