Adoption of the “sustainability” as a part of business strategy

• Autor(a) principal: Pires, Maria Carlota Soares de Matos dos Santos
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/28371
• topic: Sustentabilidade -- Sustainability; Responsabilidade social das empresas -- Corporate social responsibility; Desenvolvimento sustentável -- Sustainable development; Megatrends; Sustainable strategy; Estratégia sustentável

Corporates started to have more concerns about sustainability what is affecting the business world as well as our society. Sustainability is now seen as a key drive to future development and innovation but for those companies who implement it in their business strategy. With these concerns the problem statement looked to answer with this thesis is “How to implement sustainability in business strategy. The research objectives are identify the main topics related to business sustainability, how is sustainability changing the business world, how can companies implement sustainability in their business strategy, and correlate the empirical evidence with the interviews. To achieve these objectives data was collected through 101 interviews from the book “101 Vozes pela Sustentabilidade, Por um desenvolvimento responsável”. The key findings conclude were that Portugal and worldwide companies have a huge concern regarding sustainability and megatrends, and Portuguese companies have megatrends’ opportunities that can be addressed.