Rhetoric of affections: advertising, seduction and truth

Detalhes bibliográficos
Autor(a) principal: Barroso,Paulo
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100010
Resumo: Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.
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spelling Rhetoric of affections: advertising, seduction and truthadvertisingdeceptionrhetoricseductiontruthAdvertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.Centro de Investigação Media e JornalismoFaculdade de Ciências Sociais e Humanas/Universidade Nova de Lisboa2019-06-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100010Media & Jornalismo v.19 n.34 2019reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100010Barroso,Pauloinfo:eu-repo/semantics/openAccess2024-02-06T17:30:45Zoai:scielo:S2183-54622019000100010Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:34:08.552097Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Rhetoric of affections: advertising, seduction and truth
title Rhetoric of affections: advertising, seduction and truth
spellingShingle Rhetoric of affections: advertising, seduction and truth
Barroso,Paulo
advertising
deception
rhetoric
seduction
truth
title_short Rhetoric of affections: advertising, seduction and truth
title_full Rhetoric of affections: advertising, seduction and truth
title_fullStr Rhetoric of affections: advertising, seduction and truth
title_full_unstemmed Rhetoric of affections: advertising, seduction and truth
title_sort Rhetoric of affections: advertising, seduction and truth
author Barroso,Paulo
author_facet Barroso,Paulo
author_role author
dc.contributor.author.fl_str_mv Barroso,Paulo
dc.subject.por.fl_str_mv advertising
deception
rhetoric
seduction
truth
topic advertising
deception
rhetoric
seduction
truth
description Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.
publishDate 2019
dc.date.none.fl_str_mv 2019-06-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100010
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100010
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100010
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Centro de Investigação Media e Jornalismo
Faculdade de Ciências Sociais e Humanas/Universidade Nova de Lisboa
publisher.none.fl_str_mv Centro de Investigação Media e Jornalismo
Faculdade de Ciências Sociais e Humanas/Universidade Nova de Lisboa
dc.source.none.fl_str_mv Media & Jornalismo v.19 n.34 2019
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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