The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects

Detalhes bibliográficos
Autor(a) principal: Mancini, Leonardo Amaral
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/29154
Resumo: During the current digital transformation, corporate digitalization projects are not only gaining ground but becoming a constant in organizations with the ultimate goal of maintaining competitiveness. However, for this corporate digitalization to be successful and to meet the expectations of the stakeholders, there is a need for a suitable management of this digital change. For this reason, change management plays an increasingly central role in successful corporate digitalization. Therefore, it is imperative to understand whether the established approaches are effective for managing corporate digitalization. The aim of the research in this work is to examine the relevance of the reference model in the field of change management, John P. Kotter's eight-stage model, in the context of corporate digitalization and, at the same time, to identify the success factors from practice for such projects. In order to achieve the goal of the research, a qualitative research methodology was chosen. In-depth interviews were conducted with experts that have many years of project experience at the interface of change management and corporate digitalization. The results of the work demonstrate that Kotter's reference model does contain important elements of a change project but does not focus enough on the essential pillars of digital change: communication, agility and participation.
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spelling The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projectsChange managementCorporate digitalizationKotter’s eight step change modelTransformação digital - Digital transformationGestão da mudançaMudança organizacionalDuring the current digital transformation, corporate digitalization projects are not only gaining ground but becoming a constant in organizations with the ultimate goal of maintaining competitiveness. However, for this corporate digitalization to be successful and to meet the expectations of the stakeholders, there is a need for a suitable management of this digital change. For this reason, change management plays an increasingly central role in successful corporate digitalization. Therefore, it is imperative to understand whether the established approaches are effective for managing corporate digitalization. The aim of the research in this work is to examine the relevance of the reference model in the field of change management, John P. Kotter's eight-stage model, in the context of corporate digitalization and, at the same time, to identify the success factors from practice for such projects. In order to achieve the goal of the research, a qualitative research methodology was chosen. In-depth interviews were conducted with experts that have many years of project experience at the interface of change management and corporate digitalization. The results of the work demonstrate that Kotter's reference model does contain important elements of a change project but does not focus enough on the essential pillars of digital change: communication, agility and participation.No âmbito da atual transformação digital, os projetos de digitalização empresarial estão, não só a ganhar relevância, mas a tornar-se numa constante nas organizações com o objetivo último de manter a competitividade. No entanto, para que esta digitalização empresarial seja bem-sucedida e corresponda às expectativas dos stakeholders envolvidos, é necessária uma gestão adequada desta mudança digital. Por este motivo, a gestão de mudanças assume um papel cada vez mais central no sucesso da digitalização empresarial. Assim sendo, é indispensável perceber se as abordagens comprovadas são aplicáveis na gestão da digitalização empresarial. O objetivo da pesquisa neste trabalho é examinar a relevância do modelo de referência no campo da gestão de mudanças, o modelo de oito etapas de John P. Kotter, no contexto da digitalização empresarial e, ao mesmo tempo, identificar os fatores de sucesso da prática para tais projetos. Para atingir o objetivo da pesquisa, foi escolhida a metodologia qualitativa. Foram realizadas entrevistas, em profundidade, com especialistas que possuem vários anos de experiência em projetos na interface da gestão de mudanças e da digitalização empresarial. Os resultados do trabalho demonstram que o modelo de referência de Kotter contém de facto elementos importantes de um projeto de mudança, mas não se foca suficientemente nos pilares essenciais da mudança digital: comunicação, agilidade e participação.2023-08-08T08:28:39Z2023-07-25T00:00:00Z2023-07-252023-07info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/29154TID:203336380engMancini, Leonardo Amaralinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:47:19Zoai:repositorio.iscte-iul.pt:10071/29154Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:22:55.731995Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
title The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
spellingShingle The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
Mancini, Leonardo Amaral
Change management
Corporate digitalization
Kotter’s eight step change model
Transformação digital - Digital transformation
Gestão da mudança
Mudança organizacional
title_short The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
title_full The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
title_fullStr The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
title_full_unstemmed The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
title_sort The role of change management in corporate digitalization: The relevance of Kotter’s eight-step change model within IT/digitalization projects
author Mancini, Leonardo Amaral
author_facet Mancini, Leonardo Amaral
author_role author
dc.contributor.author.fl_str_mv Mancini, Leonardo Amaral
dc.subject.por.fl_str_mv Change management
Corporate digitalization
Kotter’s eight step change model
Transformação digital - Digital transformation
Gestão da mudança
Mudança organizacional
topic Change management
Corporate digitalization
Kotter’s eight step change model
Transformação digital - Digital transformation
Gestão da mudança
Mudança organizacional
description During the current digital transformation, corporate digitalization projects are not only gaining ground but becoming a constant in organizations with the ultimate goal of maintaining competitiveness. However, for this corporate digitalization to be successful and to meet the expectations of the stakeholders, there is a need for a suitable management of this digital change. For this reason, change management plays an increasingly central role in successful corporate digitalization. Therefore, it is imperative to understand whether the established approaches are effective for managing corporate digitalization. The aim of the research in this work is to examine the relevance of the reference model in the field of change management, John P. Kotter's eight-stage model, in the context of corporate digitalization and, at the same time, to identify the success factors from practice for such projects. In order to achieve the goal of the research, a qualitative research methodology was chosen. In-depth interviews were conducted with experts that have many years of project experience at the interface of change management and corporate digitalization. The results of the work demonstrate that Kotter's reference model does contain important elements of a change project but does not focus enough on the essential pillars of digital change: communication, agility and participation.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-08T08:28:39Z
2023-07-25T00:00:00Z
2023-07-25
2023-07
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/29154
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