Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10174/21525 |
Resumo: | The growth of cultural and heritage tourism in the last decades, while offering attractive opportunities of territorial promotion and development, poses significant challenges in terms of destination management. This is especially true when the uniqueness of Word Heritage Sites is considered, given UNESCO’s fundamental aim of preserving the still visible traces of mankind’s manifold history. The added layers provided by literary texts as discourses shaping the expectations of visitors, however, should not be disregarded in this process, given the possibilities offered to counter or expand simplified views of places and identities. Integrated in a research project dedicated to the investigation of existing fractures in the promotion and experience of cultural destinations, a study was conducted in Mafra, Portugal, considering both the potential of the Royal Complex (former Franciscan Monastery, Basilica, National Palace and Hunting Grounds) for future integration in the World Heritage Site list and the importance of the novel Baltasar and Blimunda, by Nobel Prize winner José Saramago, for the development of tourism in the region. A major fracture was detected between the literary text and the discursive reality of the heritage site, affecting fundamental aspects related to its promotion and experience. However, the contrasting stance provided by the novel was also seen as offering prospects for a richer and more profound understanding of the destination. Mediation strategies capable of allowing an adequate promotion and experience of the site are therefore proposed, namely taking into consideration the opportunities offered by new digital technologies. |
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Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiececultural and heritage tourismliterary tourismmediation strategiesMafra’s National PalaceJosé SaramagoThe growth of cultural and heritage tourism in the last decades, while offering attractive opportunities of territorial promotion and development, poses significant challenges in terms of destination management. This is especially true when the uniqueness of Word Heritage Sites is considered, given UNESCO’s fundamental aim of preserving the still visible traces of mankind’s manifold history. The added layers provided by literary texts as discourses shaping the expectations of visitors, however, should not be disregarded in this process, given the possibilities offered to counter or expand simplified views of places and identities. Integrated in a research project dedicated to the investigation of existing fractures in the promotion and experience of cultural destinations, a study was conducted in Mafra, Portugal, considering both the potential of the Royal Complex (former Franciscan Monastery, Basilica, National Palace and Hunting Grounds) for future integration in the World Heritage Site list and the importance of the novel Baltasar and Blimunda, by Nobel Prize winner José Saramago, for the development of tourism in the region. A major fracture was detected between the literary text and the discursive reality of the heritage site, affecting fundamental aspects related to its promotion and experience. However, the contrasting stance provided by the novel was also seen as offering prospects for a richer and more profound understanding of the destination. Mediation strategies capable of allowing an adequate promotion and experience of the site are therefore proposed, namely taking into consideration the opportunities offered by new digital technologies.Departamento de Geografia e Turismo, Universidade de Coimbra2017-11-28T16:44:39Z2017-11-282017-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/21525http://hdl.handle.net/10174/21525porOliveira, M.G., Leal, M.C., Roque, M.I., Forte, M.J., Sousa, S.R., & Correia, A. (2017). Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece. In F. Cravidão et al. Local identity and tourism management on world heritage sites: Trends and challenges: Conference proceedings (pp. 177-195). Coimbra, Portugal: Departamento de Geografia e Turismo, Universidade de Coimbra. Acedido em https://estudogeral.sib.uc.pt/jspui/bitstream/10316/43476/3/Local%20identity%20and%20tourism%20management%20on%20World%20Heritage%20sites%20-%20trends%20and%20challenges.pdfhttps://estudogeral.sib.uc.pt/jspui/bitstream/10316/43476/3/Local%20identity%20and%20tourism%20management%20on%20World%20Heritage%20sites%20-%20trends%20and%20challenges.pdfndndmiroque@uevora.ptndndnd746Oliveira, MarceloLeal, Maria do CarmoRoque, Maria IsabelForte, Maria JoãoSousa, SaraCorreia, Antóniainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T19:12:13Zoai:dspace.uevora.pt:10174/21525Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:12:47.213389Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece |
title |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece |
spellingShingle |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece Oliveira, Marcelo cultural and heritage tourism literary tourism mediation strategies Mafra’s National Palace José Saramago |
title_short |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece |
title_full |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece |
title_fullStr |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece |
title_full_unstemmed |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece |
title_sort |
Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece |
author |
Oliveira, Marcelo |
author_facet |
Oliveira, Marcelo Leal, Maria do Carmo Roque, Maria Isabel Forte, Maria João Sousa, Sara Correia, Antónia |
author_role |
author |
author2 |
Leal, Maria do Carmo Roque, Maria Isabel Forte, Maria João Sousa, Sara Correia, Antónia |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Oliveira, Marcelo Leal, Maria do Carmo Roque, Maria Isabel Forte, Maria João Sousa, Sara Correia, Antónia |
dc.subject.por.fl_str_mv |
cultural and heritage tourism literary tourism mediation strategies Mafra’s National Palace José Saramago |
topic |
cultural and heritage tourism literary tourism mediation strategies Mafra’s National Palace José Saramago |
description |
The growth of cultural and heritage tourism in the last decades, while offering attractive opportunities of territorial promotion and development, poses significant challenges in terms of destination management. This is especially true when the uniqueness of Word Heritage Sites is considered, given UNESCO’s fundamental aim of preserving the still visible traces of mankind’s manifold history. The added layers provided by literary texts as discourses shaping the expectations of visitors, however, should not be disregarded in this process, given the possibilities offered to counter or expand simplified views of places and identities. Integrated in a research project dedicated to the investigation of existing fractures in the promotion and experience of cultural destinations, a study was conducted in Mafra, Portugal, considering both the potential of the Royal Complex (former Franciscan Monastery, Basilica, National Palace and Hunting Grounds) for future integration in the World Heritage Site list and the importance of the novel Baltasar and Blimunda, by Nobel Prize winner José Saramago, for the development of tourism in the region. A major fracture was detected between the literary text and the discursive reality of the heritage site, affecting fundamental aspects related to its promotion and experience. However, the contrasting stance provided by the novel was also seen as offering prospects for a richer and more profound understanding of the destination. Mediation strategies capable of allowing an adequate promotion and experience of the site are therefore proposed, namely taking into consideration the opportunities offered by new digital technologies. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-11-28T16:44:39Z 2017-11-28 2017-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10174/21525 http://hdl.handle.net/10174/21525 |
url |
http://hdl.handle.net/10174/21525 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Oliveira, M.G., Leal, M.C., Roque, M.I., Forte, M.J., Sousa, S.R., & Correia, A. (2017). Mafra and Saramago: Strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece. In F. Cravidão et al. Local identity and tourism management on world heritage sites: Trends and challenges: Conference proceedings (pp. 177-195). Coimbra, Portugal: Departamento de Geografia e Turismo, Universidade de Coimbra. Acedido em https://estudogeral.sib.uc.pt/jspui/bitstream/10316/43476/3/Local%20identity%20and%20tourism%20management%20on%20World%20Heritage%20sites%20-%20trends%20and%20challenges.pdf https://estudogeral.sib.uc.pt/jspui/bitstream/10316/43476/3/Local%20identity%20and%20tourism%20management%20on%20World%20Heritage%20sites%20-%20trends%20and%20challenges.pdf nd nd miroque@uevora.pt nd nd nd 746 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Departamento de Geografia e Turismo, Universidade de Coimbra |
publisher.none.fl_str_mv |
Departamento de Geografia e Turismo, Universidade de Coimbra |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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