Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions

Detalhes bibliográficos
Autor(a) principal: Borges, João António Matias
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/150960
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisionsMarketingE-BankingFinancial ProductsFinancial LiteracyGreen BankingDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceFinancial institutions serve a social role in society, which digitalization can greatly benefit such as the reduction of this sector’s environmental impact, the reinforcement of anti-fraud/anti-corruption procedures with the added transparency from certain innovations as well as the increased emphasis when placing the customer in the centre of financial institution’s business models. This study aims to understand how perceived risk, trust and financial literacy impact consumers’ financial decisions as well as how can financial institutions use innovation to stimulate feelings that may lead consumers to desirable financial choices, specifically by enabling financial institutions to better assist consumers in finding the best investment decisions accordingly to their risk profile as well as take desirable and informed financial decisions and therefore having a more active role in informing and influencing consumers’ choices. Since the disruptive appearance of Fintech Companies, the Traditional Banking Sector was somewhat forced to innovate its business model as well as the technologies used to reach its customers. In this study, it was possible to identify several connections between variables, namely age and Home-Banking use through descriptive statistics. The study included 108 participants of different ages and academic backgrounds. The results of this research allowed us to identify a relationship between younger individuals and the frequency of Home-Banking Portal’s use. Furthermore, the moderator “sustainability” revealed a relevant role, mainly to participants belonging to the age groups 18-24 years old and +50 years old.Szabó-Douat, TeodóraRUNBorges, João António Matias2023-03-21T13:54:29Z2023-01-242023-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/150960TID:203253590enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:33:23Zoai:run.unl.pt:10362/150960Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:23.205925Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
title Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
spellingShingle Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
Borges, João António Matias
Marketing
E-Banking
Financial Products
Financial Literacy
Green Banking
title_short Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
title_full Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
title_fullStr Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
title_full_unstemmed Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
title_sort Innovation in Financial Institutions’ marketing strategies and its influence on consumers’ investment decisions
author Borges, João António Matias
author_facet Borges, João António Matias
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Borges, João António Matias
dc.subject.por.fl_str_mv Marketing
E-Banking
Financial Products
Financial Literacy
Green Banking
topic Marketing
E-Banking
Financial Products
Financial Literacy
Green Banking
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-03-21T13:54:29Z
2023-01-24
2023-01-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/150960
TID:203253590
url http://hdl.handle.net/10362/150960
identifier_str_mv TID:203253590
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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