The effects of green perceived value and altruism on green consumption – A study on generations

Detalhes bibliográficos
Autor(a) principal: Marques, Mariana Vasconcelos Taxa Tenreiro
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/129292
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling The effects of green perceived value and altruism on green consumption – A study on generationsGreen consumptionGreen Perceived ValueAltruismGenerationsDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceGuaranteeing the future of the planet becomes ever more urgent as population increases and resources become scarce. Moving towards green consumption habits proposes one of the solutions, thus, understanding its drivers is crucial. The present research assesses the effects of green perceived value and altruism types on sustainable buying intentions, behaviour and willingness to pay and investigates differences between generations: Baby Boomers, Generation X and Millennials and Centennials. Findings suggest altruism, namely pure altruism, to be the main driver for sustainable buying intentions and behaviour and reveals that the generations furthest apart (Baby Boomers and Millennials and Centennials) present the main difference against Generation X.Pinto, Diego CostaRUNMarques, Mariana Vasconcelos Taxa Tenreiro2021-12-16T16:03:52Z2021-11-292021-11-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/129292TID:202816680enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:08:31Zoai:run.unl.pt:10362/129292Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:31.185142Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The effects of green perceived value and altruism on green consumption – A study on generations
title The effects of green perceived value and altruism on green consumption – A study on generations
spellingShingle The effects of green perceived value and altruism on green consumption – A study on generations
Marques, Mariana Vasconcelos Taxa Tenreiro
Green consumption
Green Perceived Value
Altruism
Generations
title_short The effects of green perceived value and altruism on green consumption – A study on generations
title_full The effects of green perceived value and altruism on green consumption – A study on generations
title_fullStr The effects of green perceived value and altruism on green consumption – A study on generations
title_full_unstemmed The effects of green perceived value and altruism on green consumption – A study on generations
title_sort The effects of green perceived value and altruism on green consumption – A study on generations
author Marques, Mariana Vasconcelos Taxa Tenreiro
author_facet Marques, Mariana Vasconcelos Taxa Tenreiro
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Marques, Mariana Vasconcelos Taxa Tenreiro
dc.subject.por.fl_str_mv Green consumption
Green Perceived Value
Altruism
Generations
topic Green consumption
Green Perceived Value
Altruism
Generations
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16T16:03:52Z
2021-11-29
2021-11-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/129292
TID:202816680
url http://hdl.handle.net/10362/129292
identifier_str_mv TID:202816680
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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