Impact on consumer well-being from imagining dream purchases

Detalhes bibliográficos
Autor(a) principal: Santos, Luís Maria Lima Vicente Seabra
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123341
Resumo: Individuals often find themselves imagining about a desired product. While this activity does not imply an actual consumption, it is considered to play an important role in consumer behavior and brands largely attempt to capitalize on this through strategic marketing communications. This between-subjects experiment investigates the impact on consumer well-being from imagining dream purchases, more particularly on life satisfaction. Dream purchases refer to items that consumers dream about buying one day and can realistically afford during their lifetime. Research findings suggest that imagining dream purchases increases life satisfaction and that this relationship is not mediated by gratitude, envy, nor materialism.
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spelling Impact on consumer well-being from imagining dream purchasesImaginary consumptionDream purchasesWell-beingLife satisfactionGratitudeEnvyMaterialismDomínio/Área Científica::Ciências Sociais::Economia e GestãoIndividuals often find themselves imagining about a desired product. While this activity does not imply an actual consumption, it is considered to play an important role in consumer behavior and brands largely attempt to capitalize on this through strategic marketing communications. This between-subjects experiment investigates the impact on consumer well-being from imagining dream purchases, more particularly on life satisfaction. Dream purchases refer to items that consumers dream about buying one day and can realistically afford during their lifetime. Research findings suggest that imagining dream purchases increases life satisfaction and that this relationship is not mediated by gratitude, envy, nor materialism.Kousi, SofiaRUNSantos, Luís Maria Lima Vicente Seabra2021-08-29T17:50:03Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123341TID:202739570enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:41Zoai:run.unl.pt:10362/123341Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:01.177934Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Impact on consumer well-being from imagining dream purchases
title Impact on consumer well-being from imagining dream purchases
spellingShingle Impact on consumer well-being from imagining dream purchases
Santos, Luís Maria Lima Vicente Seabra
Imaginary consumption
Dream purchases
Well-being
Life satisfaction
Gratitude
Envy
Materialism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Impact on consumer well-being from imagining dream purchases
title_full Impact on consumer well-being from imagining dream purchases
title_fullStr Impact on consumer well-being from imagining dream purchases
title_full_unstemmed Impact on consumer well-being from imagining dream purchases
title_sort Impact on consumer well-being from imagining dream purchases
author Santos, Luís Maria Lima Vicente Seabra
author_facet Santos, Luís Maria Lima Vicente Seabra
author_role author
dc.contributor.none.fl_str_mv Kousi, Sofia
RUN
dc.contributor.author.fl_str_mv Santos, Luís Maria Lima Vicente Seabra
dc.subject.por.fl_str_mv Imaginary consumption
Dream purchases
Well-being
Life satisfaction
Gratitude
Envy
Materialism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Imaginary consumption
Dream purchases
Well-being
Life satisfaction
Gratitude
Envy
Materialism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Individuals often find themselves imagining about a desired product. While this activity does not imply an actual consumption, it is considered to play an important role in consumer behavior and brands largely attempt to capitalize on this through strategic marketing communications. This between-subjects experiment investigates the impact on consumer well-being from imagining dream purchases, more particularly on life satisfaction. Dream purchases refer to items that consumers dream about buying one day and can realistically afford during their lifetime. Research findings suggest that imagining dream purchases increases life satisfaction and that this relationship is not mediated by gratitude, envy, nor materialism.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-29T17:50:03Z
2021-01-14
2021-01-04
2021-01-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123341
TID:202739570
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identifier_str_mv TID:202739570
dc.language.iso.fl_str_mv eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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