V-Portugal

• Autor(a) principal: Dias, Afonso Barros Alves da Cunha
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/21418
• topic: Interculturalidade; Realidade virtual; Turismo; Tecnologia; Portugal; Interculturality; Virtual reality; Tourism; Technology; Gestão

In the context of the Master of Intercultural Studies for Business, this project report presents and describes a work in the area of intercultural studies - the V-Portugal. The previous project work, on which the project described here is based, consisted in the design of an innovative venture, allied to virtual reality that aimed to create an application software that works through the use of virtual reality glasses. Called "Second Chance", this project conceived in 2018 combined the technological and tourist component, with the aim of capturing the interest of foreigners in Portugal, thus promoting our culture internationally. The product and service of V-Portugal was aimed at an audience with an interest in travelling and getting to know Portugal, satisfying visual desires, such as observing scenic areas of Portugal. The idea "V-Portugal" was born during my academic career at the Portuguese Institute of Administration and Marketing, and was a finalist in the EDP University Challenge, although not a winner. At its genesis was the social conscience and sensitivity towards an often neglected public - the elderly - normally with reduced mobility. The application and the glasses would allow this age group to travel without having to leave home. It was because I perceived the viability of this concept in a different context than initially conceived that I sought to develop it and adapt it to the base area of the Masters - Intercultural Studies for business.