Development of design capabilities in smaller companies in the automotive industry : a methodological approach
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.11/7043 |
Resumo: | ABSTRACT: This paper reflects part of a broader investigation on the development of methodologies to identify, value and manage design capabilities in order to create a sustainable competitive advantage. With the automotive industry and smaller supplier Portuguese companies as background, this paper explores the resource-based view theory (RBV) and the dynamic capabilities theory as a theoretical construct for a further development of research tools. In the automotive industry, OEM (Original Equipment Manufacturers) continue to control the overall design of the vehicle, as part of the ability to manage the offer portfolio and brand communication. However, the industry have been moving towards an increasing participation of smaller suppliers in product development processes, pushed towards capabilities’ development as a requirement to continue competitive in the OEM’s suppliers network. The role of design and design management capabilities have been explored as strategic resources or core competencies. However, Design is not typically found in smaller supplier firms as resource (as opposed to Design studios in larger companies) but found as a process in resourcecapability combinations, establishing the need for a new research approach. Therefore, the RBV is a tool to value the design process as a sustained competitive advantage. The RBV conceptualizes a framework to determine or identify the strategic resources available or needed within a company. At these lenses, the basis for a sustainable competitive advantage lies in the application of the bundle of valuable resources identified and at the firm's disposal and the combinations with its capabilities |
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Development of design capabilities in smaller companies in the automotive industry : a methodological approachDesenvolvimento de recursos de design em pequenas empresas da indústria automóvel : uma abordagem metodológicaAutomotive industrySmall firmsIndustrial designStrategic managementResource-based viewIndústria automóvelPequenas empresasDesign industrialGestão estratégicaABSTRACT: This paper reflects part of a broader investigation on the development of methodologies to identify, value and manage design capabilities in order to create a sustainable competitive advantage. With the automotive industry and smaller supplier Portuguese companies as background, this paper explores the resource-based view theory (RBV) and the dynamic capabilities theory as a theoretical construct for a further development of research tools. In the automotive industry, OEM (Original Equipment Manufacturers) continue to control the overall design of the vehicle, as part of the ability to manage the offer portfolio and brand communication. However, the industry have been moving towards an increasing participation of smaller suppliers in product development processes, pushed towards capabilities’ development as a requirement to continue competitive in the OEM’s suppliers network. The role of design and design management capabilities have been explored as strategic resources or core competencies. However, Design is not typically found in smaller supplier firms as resource (as opposed to Design studios in larger companies) but found as a process in resourcecapability combinations, establishing the need for a new research approach. Therefore, the RBV is a tool to value the design process as a sustained competitive advantage. The RBV conceptualizes a framework to determine or identify the strategic resources available or needed within a company. At these lenses, the basis for a sustainable competitive advantage lies in the application of the bundle of valuable resources identified and at the firm's disposal and the combinations with its capabilitiesEste artigo reflete parte de uma investigação mais ampla sobre o desenvolvimento de metodologias para identificar, valorizar e gerir os recursos de design, com o objetivo de criar uma vantagem competitiva sustentável. Com a indústria automóvel e as pequenas empresas portuguesas fornecedoras como pano de fundo, este artigo explora a teoria da Resource Based View (RBV) e a teoria das Dynamic Capabili_es (DCT) como um construto teórico para o desenvolvimento de ferramentas de investigação. Na indústria automóvel, os OEM (fabricantes de equipamentos originais) continuam a controlar o design geral do veículo, como parte da capacidade de gestão do seu portfólio assim como a comunicação de marca. No entanto, o setor tem seguido um caminho para uma participação crescente de fornecedores menores nos processos de desenvolvimento de produto, impulsionados para o desenvolvimento de capacidades como requisito de competitividade na rede de fornecedores dos OEM. O papel dos recursos do design e da gestão do design foram já explorados como recurso estratégicos ou competências fundamentais. No entanto, o Design não é normalmente encontrado em empresas de menor dimensão como recurso (em oposição aos estúdios de Design em empresas maiores), mas sim como um processo de combinações de diferentes capacidades e recursos, estabelecendo a necessidade de uma nova abordagem de pesquisa. Portanto, a RBV é uma ferramenta que visa a valorização do processo de design como uma vantagem competitiva sustentada. A RBV concetualiza uma estrutura para determinar ou identificar os recursos estratégicos disponíveis ou necessários dentro de uma empresa. Deste ponto de vista, a base para uma vantagem competitiva sustentável está na aplicação do conjunto de recursos valiosos identificados e à disposição da empresa em forma de combinações das suas diferentes capacidades e recursos.IPCB. ESARTRepositório Científico do Instituto Politécnico de Castelo BrancoSantos, Ricardo Paulo da Silva Cameiro dosCamacho, José FerroMarcelino, José Rui2020-03-30T14:38:03Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.11/7043engSANTOS, Ricardo Paulo da Silva Cameiro dos ; CAMACHO, José Ferro ; MARCELINO, José Rui (2019) - Development of design capabilities in smaller companies in the automotive industry : a methodological approach. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Vol. XII, nº 24, p. 1-5.1646 - 9054info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T11:47:13Zoai:repositorio.ipcb.pt:10400.11/7043Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:37:35.922631Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach Desenvolvimento de recursos de design em pequenas empresas da indústria automóvel : uma abordagem metodológica |
title |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach |
spellingShingle |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach Santos, Ricardo Paulo da Silva Cameiro dos Automotive industry Small firms Industrial design Strategic management Resource-based view Indústria automóvel Pequenas empresas Design industrial Gestão estratégica |
title_short |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach |
title_full |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach |
title_fullStr |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach |
title_full_unstemmed |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach |
title_sort |
Development of design capabilities in smaller companies in the automotive industry : a methodological approach |
author |
Santos, Ricardo Paulo da Silva Cameiro dos |
author_facet |
Santos, Ricardo Paulo da Silva Cameiro dos Camacho, José Ferro Marcelino, José Rui |
author_role |
author |
author2 |
Camacho, José Ferro Marcelino, José Rui |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico de Castelo Branco |
dc.contributor.author.fl_str_mv |
Santos, Ricardo Paulo da Silva Cameiro dos Camacho, José Ferro Marcelino, José Rui |
dc.subject.por.fl_str_mv |
Automotive industry Small firms Industrial design Strategic management Resource-based view Indústria automóvel Pequenas empresas Design industrial Gestão estratégica |
topic |
Automotive industry Small firms Industrial design Strategic management Resource-based view Indústria automóvel Pequenas empresas Design industrial Gestão estratégica |
description |
ABSTRACT: This paper reflects part of a broader investigation on the development of methodologies to identify, value and manage design capabilities in order to create a sustainable competitive advantage. With the automotive industry and smaller supplier Portuguese companies as background, this paper explores the resource-based view theory (RBV) and the dynamic capabilities theory as a theoretical construct for a further development of research tools. In the automotive industry, OEM (Original Equipment Manufacturers) continue to control the overall design of the vehicle, as part of the ability to manage the offer portfolio and brand communication. However, the industry have been moving towards an increasing participation of smaller suppliers in product development processes, pushed towards capabilities’ development as a requirement to continue competitive in the OEM’s suppliers network. The role of design and design management capabilities have been explored as strategic resources or core competencies. However, Design is not typically found in smaller supplier firms as resource (as opposed to Design studios in larger companies) but found as a process in resourcecapability combinations, establishing the need for a new research approach. Therefore, the RBV is a tool to value the design process as a sustained competitive advantage. The RBV conceptualizes a framework to determine or identify the strategic resources available or needed within a company. At these lenses, the basis for a sustainable competitive advantage lies in the application of the bundle of valuable resources identified and at the firm's disposal and the combinations with its capabilities |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019 2019-01-01T00:00:00Z 2020-03-30T14:38:03Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.11/7043 |
url |
http://hdl.handle.net/10400.11/7043 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
SANTOS, Ricardo Paulo da Silva Cameiro dos ; CAMACHO, José Ferro ; MARCELINO, José Rui (2019) - Development of design capabilities in smaller companies in the automotive industry : a methodological approach. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Vol. XII, nº 24, p. 1-5. 1646 - 9054 |
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info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
IPCB. ESART |
publisher.none.fl_str_mv |
IPCB. ESART |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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