Influence of national culture on website design Republic of Turkey vs the United Kingdom

Detalhes bibliográficos
Autor(a) principal: Eskicioglu, Vedia
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/13358
Resumo: In this paper the influence of cultural dimensions on website design and their design features were examined through a comparative study of Turkey and the United Kingdom. Countries were chosen due to having opposite cultural dimensions scores when compare to each other. The purpose of the study was to learn more about the design features of websites and measure the effect of cultural dimensions on them. A questionnaire (composed of three criteria each for UAI, PDI, MAS and IDV dimensions of Geert Hofstede’s cultural model) was designed to content analysis of nineteen websites (highly ranked e-commerce and non e-commerce ones) from each country and applied by five experts. The statistical significance of the results was tested by Welch t-test. Findings showed that there is significant difference in power distance and masculinity features of the websites which are in accordance with the dimension scores of the countries. On the other hand, same significance was not seen in uncertainty and collectivism features in design due to the United Kingdom reflecting the same design features as Turkey.
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spelling Influence of national culture on website design Republic of Turkey vs the United KingdomGestão internacionalImpacto culturalDesignPágina webEstudo comparadoReino UnidoTurquiaWebsite designCultural dimensionsCross-cultural studyTurkey vs UKIn this paper the influence of cultural dimensions on website design and their design features were examined through a comparative study of Turkey and the United Kingdom. Countries were chosen due to having opposite cultural dimensions scores when compare to each other. The purpose of the study was to learn more about the design features of websites and measure the effect of cultural dimensions on them. A questionnaire (composed of three criteria each for UAI, PDI, MAS and IDV dimensions of Geert Hofstede’s cultural model) was designed to content analysis of nineteen websites (highly ranked e-commerce and non e-commerce ones) from each country and applied by five experts. The statistical significance of the results was tested by Welch t-test. Findings showed that there is significant difference in power distance and masculinity features of the websites which are in accordance with the dimension scores of the countries. On the other hand, same significance was not seen in uncertainty and collectivism features in design due to the United Kingdom reflecting the same design features as Turkey.Neste trabalho, a influência das dimensões culturais sobre o design do site e as suas características foram examinadas através de um estudo comparativo da Turquia e Reino Unido. Estes países foram escolhidos devido a estarem em polos opostos nas pontuações das dimensões culturais. O objetivo do estudo foi saber mais sobre as características de design desses sites e medir o efeito das dimensões culturais sobre eles. Um questionário (composto de três critérios para a UAI, PDI, MAS e IDV, dimensões de Geert Hofstede) foi projetado para codificar as características de design de sites (classificados em e-commerce e em não e-commerce) de cada país e aplicado por cinco especialistas. A utilização do teste t de Welch permitiu concluir que há uma diferença significativa nas características relativas a distância de poder e relativas a masculinidade dos sites que estão em concordância com os scores das dimensões dos dois países. Por outro lado, as diferenças não se mostraram significativas relativamente ao controle de incerteza e individualismo no design.2017-05-15T14:24:00Z2016-12-19T00:00:00Z2016-12-192016-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/13358TID:201482274engEskicioglu, Vediainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:59:58Zoai:repositorio.iscte-iul.pt:10071/13358Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:31:39.301216Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Influence of national culture on website design Republic of Turkey vs the United Kingdom
title Influence of national culture on website design Republic of Turkey vs the United Kingdom
spellingShingle Influence of national culture on website design Republic of Turkey vs the United Kingdom
Eskicioglu, Vedia
Gestão internacional
Impacto cultural
Design
Página web
Estudo comparado
Reino Unido
Turquia
Website design
Cultural dimensions
Cross-cultural study
Turkey vs UK
title_short Influence of national culture on website design Republic of Turkey vs the United Kingdom
title_full Influence of national culture on website design Republic of Turkey vs the United Kingdom
title_fullStr Influence of national culture on website design Republic of Turkey vs the United Kingdom
title_full_unstemmed Influence of national culture on website design Republic of Turkey vs the United Kingdom
title_sort Influence of national culture on website design Republic of Turkey vs the United Kingdom
author Eskicioglu, Vedia
author_facet Eskicioglu, Vedia
author_role author
dc.contributor.author.fl_str_mv Eskicioglu, Vedia
dc.subject.por.fl_str_mv Gestão internacional
Impacto cultural
Design
Página web
Estudo comparado
Reino Unido
Turquia
Website design
Cultural dimensions
Cross-cultural study
Turkey vs UK
topic Gestão internacional
Impacto cultural
Design
Página web
Estudo comparado
Reino Unido
Turquia
Website design
Cultural dimensions
Cross-cultural study
Turkey vs UK
description In this paper the influence of cultural dimensions on website design and their design features were examined through a comparative study of Turkey and the United Kingdom. Countries were chosen due to having opposite cultural dimensions scores when compare to each other. The purpose of the study was to learn more about the design features of websites and measure the effect of cultural dimensions on them. A questionnaire (composed of three criteria each for UAI, PDI, MAS and IDV dimensions of Geert Hofstede’s cultural model) was designed to content analysis of nineteen websites (highly ranked e-commerce and non e-commerce ones) from each country and applied by five experts. The statistical significance of the results was tested by Welch t-test. Findings showed that there is significant difference in power distance and masculinity features of the websites which are in accordance with the dimension scores of the countries. On the other hand, same significance was not seen in uncertainty and collectivism features in design due to the United Kingdom reflecting the same design features as Turkey.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-19T00:00:00Z
2016-12-19
2016-10
2017-05-15T14:24:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/13358
TID:201482274
url http://hdl.handle.net/10071/13358
identifier_str_mv TID:201482274
dc.language.iso.fl_str_mv eng
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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