Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France

Detalhes bibliográficos
Autor(a) principal: Stark, Emilia Sophie
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/143250
Resumo: This research paper, “Internationalization of the Japanese Convenience Store Model –Marketing and Operations Strategy Approaches for the Entry of Seven-Eleven Japan into France”,analyzes the significance of the Japanese convenience store model and its potential to gain further relevance in other markets. The Field Lab critically reviews possible entry countries for Seven-Eleven Japan to expand internationally –with France identified as the most attractive market in Europe. Subsequently, the paper formulates entry recommendations, allowing Seven-Eleven Japan to differentiate its offer and launch effectively in the French market through the implementation of operations strategies.
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spelling Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in FranceInternationalization strategyConvenience storesOperations strategySeven-eleven JapanDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research paper, “Internationalization of the Japanese Convenience Store Model –Marketing and Operations Strategy Approaches for the Entry of Seven-Eleven Japan into France”,analyzes the significance of the Japanese convenience store model and its potential to gain further relevance in other markets. The Field Lab critically reviews possible entry countries for Seven-Eleven Japan to expand internationally –with France identified as the most attractive market in Europe. Subsequently, the paper formulates entry recommendations, allowing Seven-Eleven Japan to differentiate its offer and launch effectively in the French market through the implementation of operations strategies.Harrison, AndrewRUNStark, Emilia Sophie2022-08-24T14:22:34Z2022-06-022022-05-202022-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143250TID:203050223enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:29Zoai:run.unl.pt:10362/143250Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:47.432340Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
title Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
spellingShingle Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
Stark, Emilia Sophie
Internationalization strategy
Convenience stores
Operations strategy
Seven-eleven Japan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
title_full Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
title_fullStr Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
title_full_unstemmed Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
title_sort Internationalization of the Japanese convenience store model - operations strategy approaches for the entry of seven-eleven Japan in France
author Stark, Emilia Sophie
author_facet Stark, Emilia Sophie
author_role author
dc.contributor.none.fl_str_mv Harrison, Andrew
RUN
dc.contributor.author.fl_str_mv Stark, Emilia Sophie
dc.subject.por.fl_str_mv Internationalization strategy
Convenience stores
Operations strategy
Seven-eleven Japan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization strategy
Convenience stores
Operations strategy
Seven-eleven Japan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This research paper, “Internationalization of the Japanese Convenience Store Model –Marketing and Operations Strategy Approaches for the Entry of Seven-Eleven Japan into France”,analyzes the significance of the Japanese convenience store model and its potential to gain further relevance in other markets. The Field Lab critically reviews possible entry countries for Seven-Eleven Japan to expand internationally –with France identified as the most attractive market in Europe. Subsequently, the paper formulates entry recommendations, allowing Seven-Eleven Japan to differentiate its offer and launch effectively in the French market through the implementation of operations strategies.
publishDate 2022
dc.date.none.fl_str_mv 2022-08-24T14:22:34Z
2022-06-02
2022-05-20
2022-06-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/143250
TID:203050223
url http://hdl.handle.net/10362/143250
identifier_str_mv TID:203050223
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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