How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people

Detalhes bibliográficos
Autor(a) principal: Felten, Alexandra Marie
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/157255
Resumo: In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The report includes four additional sub-reports that deeper explore the following topics: Segmentation, Targeting and Positioning, People and Process; Communication Plan; Brand Identity, Service and Physical Evidence; and the Pricing Strategy tied with the Distribution Channel choices. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.
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spelling How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and peopleGreenvoltGreenvolt comunidadesEnergy communitiesRenewablesSharing energy solutionsBreakthroughMarketing planPoupança uUnidaDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The report includes four additional sub-reports that deeper explore the following topics: Segmentation, Targeting and Positioning, People and Process; Communication Plan; Brand Identity, Service and Physical Evidence; and the Pricing Strategy tied with the Distribution Channel choices. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.Velosa, JorgeRUNFelten, Alexandra Marie2023-01-182023-01-182028-01-18T00:00:00Z2023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/157255TID:203313836enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:39:34Zoai:run.unl.pt:10362/157255Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:38.772061Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
title How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
spellingShingle How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
Felten, Alexandra Marie
Greenvolt
Greenvolt comunidades
Energy communities
Renewables
Sharing energy solutions
Breakthrough
Marketing plan
Poupança uUnida
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
title_full How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
title_fullStr How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
title_full_unstemmed How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
title_sort How to create a breakthrough in consumer-based energy communities in Portugal: segmentation, targeting and poditioning, process, and people
author Felten, Alexandra Marie
author_facet Felten, Alexandra Marie
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
RUN
dc.contributor.author.fl_str_mv Felten, Alexandra Marie
dc.subject.por.fl_str_mv Greenvolt
Greenvolt comunidades
Energy communities
Renewables
Sharing energy solutions
Breakthrough
Marketing plan
Poupança uUnida
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Greenvolt
Greenvolt comunidades
Energy communities
Renewables
Sharing energy solutions
Breakthrough
Marketing plan
Poupança uUnida
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The report includes four additional sub-reports that deeper explore the following topics: Segmentation, Targeting and Positioning, People and Process; Communication Plan; Brand Identity, Service and Physical Evidence; and the Pricing Strategy tied with the Distribution Channel choices. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-18
2023-01-18
2023-01-18T00:00:00Z
2028-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/157255
TID:203313836
url http://hdl.handle.net/10362/157255
identifier_str_mv TID:203313836
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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