Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.8/447 |
Resumo: | The image formed by the movie industry often represents an added value for certain destinations because it works as a real tool for promotion at an international level and as a factor that induces travel. The representations and images of tourist destinations developed through the mass media, such as cinema, television and literature play a truly significant role which influences in the process of vacation spot decision. These media are very influential in promoting, confirming and reinforcing images, opinions and the destination identity, and play an outstanding role in the image construction of tourist destinations. In other words, the way in which the destination is represented in films and television series can have an enormous influence worldwide in perpetuating a particular image and vision of the country. Barcelona as a destination, in recent years, has been positioning itself in a number of full‑length feature films to be internationally promoted. The latest cinematographic promotional action can be witnessed in the movie "Vicky Cristina Barcelona" (Woody Allen, 2008), which has contributed to placing this city strategically in the mind of the potential consumer. The present paper analyses the principal images film lovers have perceived in this destination through the film. |
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Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina BarcelonaTourist imageStrategic positioningCinematographic tourismProduct placementThe image formed by the movie industry often represents an added value for certain destinations because it works as a real tool for promotion at an international level and as a factor that induces travel. The representations and images of tourist destinations developed through the mass media, such as cinema, television and literature play a truly significant role which influences in the process of vacation spot decision. These media are very influential in promoting, confirming and reinforcing images, opinions and the destination identity, and play an outstanding role in the image construction of tourist destinations. In other words, the way in which the destination is represented in films and television series can have an enormous influence worldwide in perpetuating a particular image and vision of the country. Barcelona as a destination, in recent years, has been positioning itself in a number of full‑length feature films to be internationally promoted. The latest cinematographic promotional action can be witnessed in the movie "Vicky Cristina Barcelona" (Woody Allen, 2008), which has contributed to placing this city strategically in the mind of the potential consumer. The present paper analyses the principal images film lovers have perceived in this destination through the film.Instituto Politécnico de LeiriaIC-OnlineRodríguez Campo, LorenaFraiz Brea, José AntonioRodríguez-Toubes Muñiz, Diego2011-06-06T09:55:04Z20112011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.8/447engIn: European Journal of Tourism, Hospitality and Recreation. Vol. 2, Issue 1, pp. 137-154, 2011.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-17T15:41:15Zoai:iconline.ipleiria.pt:10400.8/447Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:45:29.309922Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona |
title |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona |
spellingShingle |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona Rodríguez Campo, Lorena Tourist image Strategic positioning Cinematographic tourism Product placement |
title_short |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona |
title_full |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona |
title_fullStr |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona |
title_full_unstemmed |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona |
title_sort |
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona |
author |
Rodríguez Campo, Lorena |
author_facet |
Rodríguez Campo, Lorena Fraiz Brea, José Antonio Rodríguez-Toubes Muñiz, Diego |
author_role |
author |
author2 |
Fraiz Brea, José Antonio Rodríguez-Toubes Muñiz, Diego |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
IC-Online |
dc.contributor.author.fl_str_mv |
Rodríguez Campo, Lorena Fraiz Brea, José Antonio Rodríguez-Toubes Muñiz, Diego |
dc.subject.por.fl_str_mv |
Tourist image Strategic positioning Cinematographic tourism Product placement |
topic |
Tourist image Strategic positioning Cinematographic tourism Product placement |
description |
The image formed by the movie industry often represents an added value for certain destinations because it works as a real tool for promotion at an international level and as a factor that induces travel. The representations and images of tourist destinations developed through the mass media, such as cinema, television and literature play a truly significant role which influences in the process of vacation spot decision. These media are very influential in promoting, confirming and reinforcing images, opinions and the destination identity, and play an outstanding role in the image construction of tourist destinations. In other words, the way in which the destination is represented in films and television series can have an enormous influence worldwide in perpetuating a particular image and vision of the country. Barcelona as a destination, in recent years, has been positioning itself in a number of full‑length feature films to be internationally promoted. The latest cinematographic promotional action can be witnessed in the movie "Vicky Cristina Barcelona" (Woody Allen, 2008), which has contributed to placing this city strategically in the mind of the potential consumer. The present paper analyses the principal images film lovers have perceived in this destination through the film. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-06-06T09:55:04Z 2011 2011-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.8/447 |
url |
http://hdl.handle.net/10400.8/447 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
In: European Journal of Tourism, Hospitality and Recreation. Vol. 2, Issue 1, pp. 137-154, 2011. |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Politécnico de Leiria |
publisher.none.fl_str_mv |
Instituto Politécnico de Leiria |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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