Exploring online travel reviews of backpackers : motivations and travel decision-making process
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/26893 |
Resumo: | Backpacking is becoming a growing and relevant trend in the tourism industry. Following this trend, companies that operate in this industry are taking some actions. For instance, they are adapting their business models and communications strategy according to the backpackers’ culture and characteristics as travellers. User-generated Content is growing in importance in the backpacker’s travel decision-making process. Especially, online travel reviews composed by other travellers are more available in the Web 2.0’s interactive-based sites and platforms and used to make travel-related decisions. This content resulted from the development of information and communication technologies, changed the consumer behaviour and allowed the emergence and spreadness of the backpacking phenomenon. The main purpose of this netnographic study is to understand the effects of Online Travel Reviews on backpacker’s motivations and travel decision-making process. Blogs, Forums, Online Travel Agencies’ websites and Social Media (Facebook Groups and Instagram accounts) were analysed in order to retrieve the online data. Furthermore, six in-depth interviews were conducted to reach a more detailed analysis. The main results taken from this study are a more detailed knowledge of the different motivations for travelling; it was possible to divide them into two personas according to their motivations. Additionally, it was possible to understand that backpackers’ travel decision-making process varies among them, however, all of them use the OTR to plan their journeys. Implications for travel marketing are also provided. |
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Exploring online travel reviews of backpackers : motivations and travel decision-making processBackpackersTravel behaviourNetnographyMotivationsUser-generated contentOnline communitiesComportamento de viagemNetnografiaMotivaçõesConteúdo gerado pelo usuárioComunidades onlineDomínio/Área Científica::Ciências Sociais::Economia e GestãoBackpacking is becoming a growing and relevant trend in the tourism industry. Following this trend, companies that operate in this industry are taking some actions. For instance, they are adapting their business models and communications strategy according to the backpackers’ culture and characteristics as travellers. User-generated Content is growing in importance in the backpacker’s travel decision-making process. Especially, online travel reviews composed by other travellers are more available in the Web 2.0’s interactive-based sites and platforms and used to make travel-related decisions. This content resulted from the development of information and communication technologies, changed the consumer behaviour and allowed the emergence and spreadness of the backpacking phenomenon. The main purpose of this netnographic study is to understand the effects of Online Travel Reviews on backpacker’s motivations and travel decision-making process. Blogs, Forums, Online Travel Agencies’ websites and Social Media (Facebook Groups and Instagram accounts) were analysed in order to retrieve the online data. Furthermore, six in-depth interviews were conducted to reach a more detailed analysis. The main results taken from this study are a more detailed knowledge of the different motivations for travelling; it was possible to divide them into two personas according to their motivations. Additionally, it was possible to understand that backpackers’ travel decision-making process varies among them, however, all of them use the OTR to plan their journeys. Implications for travel marketing are also provided.Nos dias de hoje, backpacking é uma tendência que tem crescido de uma forma relevante na indústria do turismo. Seguindo esta tendência, as empresas presentes nesta indústria estão a levar a cabo algumas ações. Por exemplo, estão a adaptar os seus modelos de negócios e estratégias de comunicação de acordo com a cultura e características dos backpackers. O conteúdo gerado pelo consumidor está a ganhar cada vez mais importância no processo de tomada de decisões do backpackers. As avaliações escritas por viajantes disponíveis online aumentaram e têm sido usadas para tomar decisões relacionadas com viagens. Este conteúdo resultou do desenvolvimento de tecnologias de informação e comunicação e mudou o comportamento do consumidor; permitindo o surgimento e a disseminação deste fenómeno. O principal objetivo deste estudo netnográfico é entender os efeitos das avaliações de viagens online nas motivações do viajante e no processo de tomada de decisão. Blogs, fóruns, sites de agências de viagens online e redes sociais (grupos do Facebook e contas do Instagram) foram analisados para recolher os dados online. Além disso, foram realizadas seis entrevistas para uma análise mais detalhada. Os principais resultados deste estudo foram um conhecimento mais detalhado das diferentes motivações para viajar; foi possível dividir os backpackers em 2 categorias de acordo com as suas motivações. Além disso, foi possível entender que o processo de tomada de decisão varia bastante entre backpackers. No entanto, todos usam as avaliações de viagens on-line para planear as suas viagens. Implicações para o marketing de viagens também são fornecidas.Oliveira, Pedro deVeritati - Repositório Institucional da Universidade Católica PortuguesaGomes, Tiago Alcântara Guerreiro Lopes2019-02-19T09:59:48Z2019-02-0120192019-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26893TID:202171442enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:32:23Zoai:repositorio.ucp.pt:10400.14/26893Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:21:29.786386Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Exploring online travel reviews of backpackers : motivations and travel decision-making process |
title |
Exploring online travel reviews of backpackers : motivations and travel decision-making process |
spellingShingle |
Exploring online travel reviews of backpackers : motivations and travel decision-making process Gomes, Tiago Alcântara Guerreiro Lopes Backpackers Travel behaviour Netnography Motivations User-generated content Online communities Comportamento de viagem Netnografia Motivações Conteúdo gerado pelo usuário Comunidades online Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Exploring online travel reviews of backpackers : motivations and travel decision-making process |
title_full |
Exploring online travel reviews of backpackers : motivations and travel decision-making process |
title_fullStr |
Exploring online travel reviews of backpackers : motivations and travel decision-making process |
title_full_unstemmed |
Exploring online travel reviews of backpackers : motivations and travel decision-making process |
title_sort |
Exploring online travel reviews of backpackers : motivations and travel decision-making process |
author |
Gomes, Tiago Alcântara Guerreiro Lopes |
author_facet |
Gomes, Tiago Alcântara Guerreiro Lopes |
author_role |
author |
dc.contributor.none.fl_str_mv |
Oliveira, Pedro de Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Gomes, Tiago Alcântara Guerreiro Lopes |
dc.subject.por.fl_str_mv |
Backpackers Travel behaviour Netnography Motivations User-generated content Online communities Comportamento de viagem Netnografia Motivações Conteúdo gerado pelo usuário Comunidades online Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Backpackers Travel behaviour Netnography Motivations User-generated content Online communities Comportamento de viagem Netnografia Motivações Conteúdo gerado pelo usuário Comunidades online Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Backpacking is becoming a growing and relevant trend in the tourism industry. Following this trend, companies that operate in this industry are taking some actions. For instance, they are adapting their business models and communications strategy according to the backpackers’ culture and characteristics as travellers. User-generated Content is growing in importance in the backpacker’s travel decision-making process. Especially, online travel reviews composed by other travellers are more available in the Web 2.0’s interactive-based sites and platforms and used to make travel-related decisions. This content resulted from the development of information and communication technologies, changed the consumer behaviour and allowed the emergence and spreadness of the backpacking phenomenon. The main purpose of this netnographic study is to understand the effects of Online Travel Reviews on backpacker’s motivations and travel decision-making process. Blogs, Forums, Online Travel Agencies’ websites and Social Media (Facebook Groups and Instagram accounts) were analysed in order to retrieve the online data. Furthermore, six in-depth interviews were conducted to reach a more detailed analysis. The main results taken from this study are a more detailed knowledge of the different motivations for travelling; it was possible to divide them into two personas according to their motivations. Additionally, it was possible to understand that backpackers’ travel decision-making process varies among them, however, all of them use the OTR to plan their journeys. Implications for travel marketing are also provided. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-02-19T09:59:48Z 2019-02-01 2019 2019-02-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/26893 TID:202171442 |
url |
http://hdl.handle.net/10400.14/26893 |
identifier_str_mv |
TID:202171442 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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