What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?

Detalhes bibliográficos
Autor(a) principal: Nunes, Miguel André Duarte
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145630
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?Personal contract purchase,guaranteed minimum future value,perceived value,monetary literacy,perceived value,intentions to buyDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceA personal contract purchase (PCP) idea is a complex, innovative and progressively popular type of vehicle financing. Clients know in the beginning of the contract how much do they car is valorised in the end of the contract and finance the difference between the invoice price and that value, which originates a smaller monthly instalment. In the end of the contract, the costumer can buy the car for the price settled in the beginning of the contract, return it to the dealer, or exchange the old car by a new car, originating a new finance contract. This dissertations aims to investigate what impacts the consumer intentions to buy PCP products in the automobile sector. 131 participants completed a multiple-choice questions questionnaire to evaluate their opinions regarding what would lead them to acquire PCP products. The results revealed that consumer’s attitude, perceived value and monetary literacy influence the intentions to buy PCP. A conclusion was made that the monetary literacy have the biggest impact on it, so raise the knowledge of the costumers regarding financial knowledge could increase their intents to acquire PCP.Pinto, Diego CostaTam Chuem Vai, CarlosRUNNunes, Miguel André Duarte2022-11-18T16:24:59Z2022-10-272022-10-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145630TID:203105761enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:26:13Zoai:run.unl.pt:10362/145630Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:11.394038Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
title What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
spellingShingle What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
Nunes, Miguel André Duarte
Personal contract purchase,
guaranteed minimum future value,
perceived value,
monetary literacy,
perceived value,
intentions to buy
title_short What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
title_full What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
title_fullStr What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
title_full_unstemmed What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
title_sort What impacts the intentions to buy of the Personal Contract Purchase products in the automobile sector?
author Nunes, Miguel André Duarte
author_facet Nunes, Miguel André Duarte
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Nunes, Miguel André Duarte
dc.subject.por.fl_str_mv Personal contract purchase,
guaranteed minimum future value,
perceived value,
monetary literacy,
perceived value,
intentions to buy
topic Personal contract purchase,
guaranteed minimum future value,
perceived value,
monetary literacy,
perceived value,
intentions to buy
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-11-18T16:24:59Z
2022-10-27
2022-10-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145630
TID:203105761
url http://hdl.handle.net/10362/145630
identifier_str_mv TID:203105761
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.mail.fl_str_mv
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