Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada

Detalhes bibliográficos
Autor(a) principal: Maria do Carmo Azevedo Meireles
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://hdl.handle.net/10216/79530
Resumo: Transmedia storytelling has been explored in countries like USA, Brazil, UK and France. It is fundamental to understand what transmedia storytelling can bring to the Portuguese television and in what way it can influence the audience of a certain show. Within this context, a transmedia project was created for the RTP show Visita Guiada. This show is an historical show that is concerned with letting Portuguese viewers be aware of the national cultural heritage. The transmedia project - Diário do Henrique -would reinforce the show's goal of cultural propagation through the adaption of the show's contents to a young aged group. To start developing Diário do Henrique, a study of the show and the possible platforms to be created was made. From the results of this study, a transmedia bible was created. Finally, the project would conclude with a collaborative implementation of the transmedia project with RTP. Despite the existing limitations, the project was able to follow the show's second season and implement the proposed platforms: Herique Magalhães' facebook, the Diário de Viagens a Portugal blog, the posters (to advertise the project and the contest), the Diário do Henrique e-book and website, and two videogames, Henrique VS Mega-Ratazana and A última história. The research methodology involved the analysis of the case studies and subsequent development and implementation of the transmedia project Diario do Henrique. At the end of the project, statistic data was gathered from the platforms. A questionnaire was also made to understand the behavior of the audience during the project and in which way Diário do Henrique was able (or not) to increase the age group and audience of Visita Guiada. From the final results, it could be seen that the project platforms did not manage to create a good link with Visita Guiada's already existing platforms: the age group targeted for the project was attracted to the project but not to the show and to its platforms, failing to increase the show's audience. The study of transmedia storytelling in the context of national television is essencial to understand in what ways transmedia can work in the diverse television shows and in different population sectors. This is fundamental especially when the television shows are though from the beginning to be transmedia projects.
id RCAP_cd96748f081ac0d5dd7f7d4079f1f767
oai_identifier_str oai:repositorio-aberto.up.pt:10216/79530
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita GuiadaCiências da comunicaçãoMedia and communicationsTransmedia storytelling has been explored in countries like USA, Brazil, UK and France. It is fundamental to understand what transmedia storytelling can bring to the Portuguese television and in what way it can influence the audience of a certain show. Within this context, a transmedia project was created for the RTP show Visita Guiada. This show is an historical show that is concerned with letting Portuguese viewers be aware of the national cultural heritage. The transmedia project - Diário do Henrique -would reinforce the show's goal of cultural propagation through the adaption of the show's contents to a young aged group. To start developing Diário do Henrique, a study of the show and the possible platforms to be created was made. From the results of this study, a transmedia bible was created. Finally, the project would conclude with a collaborative implementation of the transmedia project with RTP. Despite the existing limitations, the project was able to follow the show's second season and implement the proposed platforms: Herique Magalhães' facebook, the Diário de Viagens a Portugal blog, the posters (to advertise the project and the contest), the Diário do Henrique e-book and website, and two videogames, Henrique VS Mega-Ratazana and A última história. The research methodology involved the analysis of the case studies and subsequent development and implementation of the transmedia project Diario do Henrique. At the end of the project, statistic data was gathered from the platforms. A questionnaire was also made to understand the behavior of the audience during the project and in which way Diário do Henrique was able (or not) to increase the age group and audience of Visita Guiada. From the final results, it could be seen that the project platforms did not manage to create a good link with Visita Guiada's already existing platforms: the age group targeted for the project was attracted to the project but not to the show and to its platforms, failing to increase the show's audience. The study of transmedia storytelling in the context of national television is essencial to understand in what ways transmedia can work in the diverse television shows and in different population sectors. This is fundamental especially when the television shows are though from the beginning to be transmedia projects.2015-07-102015-07-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/10216/79530TID:201312573porMaria do Carmo Azevedo Meirelesinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T15:22:19Zoai:repositorio-aberto.up.pt:10216/79530Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:21:55.599739Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
title Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
spellingShingle Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
Maria do Carmo Azevedo Meireles
Ciências da comunicação
Media and communications
title_short Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
title_full Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
title_fullStr Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
title_full_unstemmed Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
title_sort Transmedia Storytelling na Televisão Portuguesa - o Caso de Estudo da Visita Guiada
author Maria do Carmo Azevedo Meireles
author_facet Maria do Carmo Azevedo Meireles
author_role author
dc.contributor.author.fl_str_mv Maria do Carmo Azevedo Meireles
dc.subject.por.fl_str_mv Ciências da comunicação
Media and communications
topic Ciências da comunicação
Media and communications
description Transmedia storytelling has been explored in countries like USA, Brazil, UK and France. It is fundamental to understand what transmedia storytelling can bring to the Portuguese television and in what way it can influence the audience of a certain show. Within this context, a transmedia project was created for the RTP show Visita Guiada. This show is an historical show that is concerned with letting Portuguese viewers be aware of the national cultural heritage. The transmedia project - Diário do Henrique -would reinforce the show's goal of cultural propagation through the adaption of the show's contents to a young aged group. To start developing Diário do Henrique, a study of the show and the possible platforms to be created was made. From the results of this study, a transmedia bible was created. Finally, the project would conclude with a collaborative implementation of the transmedia project with RTP. Despite the existing limitations, the project was able to follow the show's second season and implement the proposed platforms: Herique Magalhães' facebook, the Diário de Viagens a Portugal blog, the posters (to advertise the project and the contest), the Diário do Henrique e-book and website, and two videogames, Henrique VS Mega-Ratazana and A última história. The research methodology involved the analysis of the case studies and subsequent development and implementation of the transmedia project Diario do Henrique. At the end of the project, statistic data was gathered from the platforms. A questionnaire was also made to understand the behavior of the audience during the project and in which way Diário do Henrique was able (or not) to increase the age group and audience of Visita Guiada. From the final results, it could be seen that the project platforms did not manage to create a good link with Visita Guiada's already existing platforms: the age group targeted for the project was attracted to the project but not to the show and to its platforms, failing to increase the show's audience. The study of transmedia storytelling in the context of national television is essencial to understand in what ways transmedia can work in the diverse television shows and in different population sectors. This is fundamental especially when the television shows are though from the beginning to be transmedia projects.
publishDate 2015
dc.date.none.fl_str_mv 2015-07-10
2015-07-10T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10216/79530
TID:201312573
url https://hdl.handle.net/10216/79530
identifier_str_mv TID:201312573
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799136135453081600