Plummeting from the sky: the decline of Alitalia

Detalhes bibliográficos
Autor(a) principal: Brouwer, Justiaan Quinten
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38852
Resumo: This case discusses the decline of the Italian airline Alitalia. It sheds light on Alitalia’s financial problems, caused by its cumbersome relationships with the government and labour unions and a continuous lack of strategic positioning following the disruptive entry of new players in the Italian aviation industry. The case covers the most recent developments that have led to Alitalia’s bankruptcy in 2017 and ends with a case-study situation in which the reader is challenged to find a new positioning strategy and partner for Alitalia to ensure a profitable future.
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spelling Plummeting from the sky: the decline of AlitaliaAlitaliaLegacy carrierLow-cost carrierPositioning strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis case discusses the decline of the Italian airline Alitalia. It sheds light on Alitalia’s financial problems, caused by its cumbersome relationships with the government and labour unions and a continuous lack of strategic positioning following the disruptive entry of new players in the Italian aviation industry. The case covers the most recent developments that have led to Alitalia’s bankruptcy in 2017 and ends with a case-study situation in which the reader is challenged to find a new positioning strategy and partner for Alitalia to ensure a profitable future.Sousa, MiltonRUNBrouwer, Justiaan Quinten2021-01-20T01:30:22Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38852TID:201863197enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:24Zoai:run.unl.pt:10362/38852Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:03.238522Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Plummeting from the sky: the decline of Alitalia
title Plummeting from the sky: the decline of Alitalia
spellingShingle Plummeting from the sky: the decline of Alitalia
Brouwer, Justiaan Quinten
Alitalia
Legacy carrier
Low-cost carrier
Positioning strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Plummeting from the sky: the decline of Alitalia
title_full Plummeting from the sky: the decline of Alitalia
title_fullStr Plummeting from the sky: the decline of Alitalia
title_full_unstemmed Plummeting from the sky: the decline of Alitalia
title_sort Plummeting from the sky: the decline of Alitalia
author Brouwer, Justiaan Quinten
author_facet Brouwer, Justiaan Quinten
author_role author
dc.contributor.none.fl_str_mv Sousa, Milton
RUN
dc.contributor.author.fl_str_mv Brouwer, Justiaan Quinten
dc.subject.por.fl_str_mv Alitalia
Legacy carrier
Low-cost carrier
Positioning strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Alitalia
Legacy carrier
Low-cost carrier
Positioning strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This case discusses the decline of the Italian airline Alitalia. It sheds light on Alitalia’s financial problems, caused by its cumbersome relationships with the government and labour unions and a continuous lack of strategic positioning following the disruptive entry of new players in the Italian aviation industry. The case covers the most recent developments that have led to Alitalia’s bankruptcy in 2017 and ends with a case-study situation in which the reader is challenged to find a new positioning strategy and partner for Alitalia to ensure a profitable future.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38852
TID:201863197
url http://hdl.handle.net/10362/38852
identifier_str_mv TID:201863197
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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