Viagens pela música: a ideia
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2013 |
| Tipo de documento: | Dissertação |
| Idioma: | por |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10400.5/6175 |
Resumo: | Trabalho de Projecto para obtenção do grau de mestre em Comunicação Social, com especialização em Comunicação estratégica |
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Viagens pela música: a ideiaTurismo MusicalMarketing ExperiencialViagensFestivais de músicaMusical tourismExperiential marketingTravelMusic festivalsTrabalho de Projecto para obtenção do grau de mestre em Comunicação Social, com especialização em Comunicação estratégicaMusic as a form of expression is inherent to all individuals, regardless of their geographical or cultural roots, overcoming all barriers of gender, age or race. The growing economic exploitation of the musical areas transformed Music itself as one of the most desirable instruments of differentiation between brands and turned it into a weapon of powerful range in the cultural dynamics, on the impact it has on some local economies and the reputation of brands. Diversity is nowadays virtually present in all music festivals. We can find it both in the inner part (artists) and in its visitors, who are mobilizing worldwide, driven mainly by the desire to experience and the will to celebrate common tastes. In Portugal, Musical Tourism has never been an autonomic and independent sector. This area stills under the same tag of the generic term Cultural Tourism – epitaph that maintains under the same “custody” all other artistic disciplines. What is proposed in this project is the development of the idea to create a company that will operate in the Musical Tourism sector. The core business is to sell packages for festivals and music events worldwide. The objective is to create favorable conditions for anyone (regardless of their profile - social, economic and cultural) to ventures into new countries, attracted by a common passion: music. After the theoretical grounding presented in the first two chapters covering the themes of Musical Tourism and Experiential Marketing, it will be developed the idea to the company’s project, through a conceptual approach focusing on the very own business model.Music as a form of expression is inherent to all individuals, regardless of their geographical or cultural roots, overcoming all barriers of gender, age or race. The growing economic exploitation of the musical areas transformed Music itself as one of the most desirable instruments of differentiation between brands and turned it into a weapon of powerful range in the cultural dynamics, on the impact it has on some local economies and the reputation of brands. Diversity is nowadays virtually present in all music festivals. We can find it both in the inner part (artists) and in its visitors, who are mobilizing worldwide, driven mainly by the desire to experience and the will to celebrate common tastes. In Portugal, Musical Tourism has never been an autonomic and independent sector. This area stills under the same tag of the generic term Cultural Tourism – epitaph that maintains under the same “custody” all other artistic disciplines. What is proposed in this project is the development of the idea to create a company that will operate in the Musical Tourism sector. The core business is to sell packages for festivals and music events worldwide. The objective is to create favorable conditions for anyone (regardless of their profile - social, economic and cultural) to ventures into new countries, attracted by a common passion: music. After the theoretical grounding presented in the first two chapters covering the themes of Musical Tourism and Experiential Marketing, it will be developed the idea to the company’s project, through a conceptual approach focusing on the very own business model.Instituto Superior de Ciências Sociais e PolíticasCordeiro, PaulaRepositório da Universidade de LisboaCosta, Ana Luísa da Silva2013-11-20T17:14:43Z2013-07-102013-07-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfapplication/pdfapplication/pdfhttp://hdl.handle.net/10400.5/6175porinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-11-20T19:21:05Zoai:repositorio.ul.pt:10400.5/6175Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-11-20T19:21:05Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Viagens pela música: a ideia |
| title |
Viagens pela música: a ideia |
| spellingShingle |
Viagens pela música: a ideia Costa, Ana Luísa da Silva Turismo Musical Marketing Experiencial Viagens Festivais de música Musical tourism Experiential marketing Travel Music festivals |
| title_short |
Viagens pela música: a ideia |
| title_full |
Viagens pela música: a ideia |
| title_fullStr |
Viagens pela música: a ideia |
| title_full_unstemmed |
Viagens pela música: a ideia |
| title_sort |
Viagens pela música: a ideia |
| author |
Costa, Ana Luísa da Silva |
| author_facet |
Costa, Ana Luísa da Silva |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Cordeiro, Paula Repositório da Universidade de Lisboa |
| dc.contributor.author.fl_str_mv |
Costa, Ana Luísa da Silva |
| dc.subject.por.fl_str_mv |
Turismo Musical Marketing Experiencial Viagens Festivais de música Musical tourism Experiential marketing Travel Music festivals |
| topic |
Turismo Musical Marketing Experiencial Viagens Festivais de música Musical tourism Experiential marketing Travel Music festivals |
| description |
Trabalho de Projecto para obtenção do grau de mestre em Comunicação Social, com especialização em Comunicação estratégica |
| publishDate |
2013 |
| dc.date.none.fl_str_mv |
2013-11-20T17:14:43Z 2013-07-10 2013-07-10T00:00:00Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
| format |
masterThesis |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.5/6175 |
| url |
http://hdl.handle.net/10400.5/6175 |
| dc.language.iso.fl_str_mv |
por |
| language |
por |
| dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
| dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf application/pdf |
| dc.publisher.none.fl_str_mv |
Instituto Superior de Ciências Sociais e Políticas |
| publisher.none.fl_str_mv |
Instituto Superior de Ciências Sociais e Políticas |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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mluisa.alvim@gmail.com |
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1817549499162165248 |