The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market

Detalhes bibliográficos
Autor(a) principal: Lages, Luis Filipe
Data de Publicação: 2003
Outros Autores: Lages, Cristiana R.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/83501
Resumo: This study presents a four-dimensional multi-item scale for assessing the degree of marketing mix adaptation to the foreign market (the MIXADAPT scale). The scale shows evidence of reliability as well as convergent, discriminant and nomological validity in samples of Portuguese and British exporters. Additionally, the scale reveals factorial similarity and factorial equivalence across the two samples. The findings are used to generate managerial and theoretical implications as well as directions for future research.
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spelling The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign MarketCross-Country StudyExport Marketing ProgramMeasurementMIXADAPT ScaleThis study presents a four-dimensional multi-item scale for assessing the degree of marketing mix adaptation to the foreign market (the MIXADAPT scale). The scale shows evidence of reliability as well as convergent, discriminant and nomological validity in samples of Portuguese and British exporters. Additionally, the scale reveals factorial similarity and factorial equivalence across the two samples. The findings are used to generate managerial and theoretical implications as well as directions for future research.Nova SBERUNLages, Luis FilipeLages, Cristiana R.2019-10-07T13:08:10Z2003-052003-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10362/83501engLages, Luis Filipe and Lages, Cristiana Raquel, The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market (May, 2003). FEUNL Working Paper Series No. 429info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:37:14Zoai:run.unl.pt:10362/83501Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:36:19.852480Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
title The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
spellingShingle The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
Lages, Luis Filipe
Cross-Country Study
Export Marketing Program
Measurement
MIXADAPT Scale
title_short The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
title_full The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
title_fullStr The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
title_full_unstemmed The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
title_sort The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market
author Lages, Luis Filipe
author_facet Lages, Luis Filipe
Lages, Cristiana R.
author_role author
author2 Lages, Cristiana R.
author2_role author
dc.contributor.none.fl_str_mv RUN
dc.contributor.author.fl_str_mv Lages, Luis Filipe
Lages, Cristiana R.
dc.subject.por.fl_str_mv Cross-Country Study
Export Marketing Program
Measurement
MIXADAPT Scale
topic Cross-Country Study
Export Marketing Program
Measurement
MIXADAPT Scale
description This study presents a four-dimensional multi-item scale for assessing the degree of marketing mix adaptation to the foreign market (the MIXADAPT scale). The scale shows evidence of reliability as well as convergent, discriminant and nomological validity in samples of Portuguese and British exporters. Additionally, the scale reveals factorial similarity and factorial equivalence across the two samples. The findings are used to generate managerial and theoretical implications as well as directions for future research.
publishDate 2003
dc.date.none.fl_str_mv 2003-05
2003-05-01T00:00:00Z
2019-10-07T13:08:10Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/83501
url http://hdl.handle.net/10362/83501
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Lages, Luis Filipe and Lages, Cristiana Raquel, The MIXADAPT Scale: a Measure of Marketing Mix Adaptation to the Foreign Market (May, 2003). FEUNL Working Paper Series No. 429
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Nova SBE
publisher.none.fl_str_mv Nova SBE
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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