Smart governance's marketing mix focused on promotion

Detalhes bibliográficos
Autor(a) principal: Leão, Diogo Manuel Sampaio de Azevedo Teixeira
Data de Publicação: 2017
Outros Autores: Mendes, Duarte Maria Durães Rocha Pinto, Couto, Inês Sim Sim, Mendes, João Morgado de Oliveira
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/26844
Resumo: The present thesis is the result of a Management Consulting Field Lab, which took place at CAVEDIGITAL, an Information and Technology (IT) company, with a core business on Corporate Governance digital solutions. The aim of the project was to create and develop a marketing mix focused on promotion, in order to increase product’s awareness and, consequently, to enlarge CAVEDIGITAL clients’ portfolio. The final outcomes were management and communication tools such as: Business Intelligence, Use-Cases, Case Studies, Opportunity Report Card and Extra-Challenges.
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spelling Smart governance's marketing mix focused on promotionDigital solutionCorporate governancePromotionCommunication toolsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present thesis is the result of a Management Consulting Field Lab, which took place at CAVEDIGITAL, an Information and Technology (IT) company, with a core business on Corporate Governance digital solutions. The aim of the project was to create and develop a marketing mix focused on promotion, in order to increase product’s awareness and, consequently, to enlarge CAVEDIGITAL clients’ portfolio. The final outcomes were management and communication tools such as: Business Intelligence, Use-Cases, Case Studies, Opportunity Report Card and Extra-Challenges.Casquinho, ConstançaRUNLeão, Diogo Manuel Sampaio de Azevedo TeixeiraMendes, Duarte Maria Durães Rocha PintoCouto, Inês Sim SimMendes, João Morgado de Oliveira2020-09-20T00:30:22Z2017-09-202017-09-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/26844TID:201752603enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:06Zoai:run.unl.pt:10362/26844Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:33.621964Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Smart governance's marketing mix focused on promotion
title Smart governance's marketing mix focused on promotion
spellingShingle Smart governance's marketing mix focused on promotion
Leão, Diogo Manuel Sampaio de Azevedo Teixeira
Digital solution
Corporate governance
Promotion
Communication tools
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Smart governance's marketing mix focused on promotion
title_full Smart governance's marketing mix focused on promotion
title_fullStr Smart governance's marketing mix focused on promotion
title_full_unstemmed Smart governance's marketing mix focused on promotion
title_sort Smart governance's marketing mix focused on promotion
author Leão, Diogo Manuel Sampaio de Azevedo Teixeira
author_facet Leão, Diogo Manuel Sampaio de Azevedo Teixeira
Mendes, Duarte Maria Durães Rocha Pinto
Couto, Inês Sim Sim
Mendes, João Morgado de Oliveira
author_role author
author2 Mendes, Duarte Maria Durães Rocha Pinto
Couto, Inês Sim Sim
Mendes, João Morgado de Oliveira
author2_role author
author
author
dc.contributor.none.fl_str_mv Casquinho, Constança
RUN
dc.contributor.author.fl_str_mv Leão, Diogo Manuel Sampaio de Azevedo Teixeira
Mendes, Duarte Maria Durães Rocha Pinto
Couto, Inês Sim Sim
Mendes, João Morgado de Oliveira
dc.subject.por.fl_str_mv Digital solution
Corporate governance
Promotion
Communication tools
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Digital solution
Corporate governance
Promotion
Communication tools
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present thesis is the result of a Management Consulting Field Lab, which took place at CAVEDIGITAL, an Information and Technology (IT) company, with a core business on Corporate Governance digital solutions. The aim of the project was to create and develop a marketing mix focused on promotion, in order to increase product’s awareness and, consequently, to enlarge CAVEDIGITAL clients’ portfolio. The final outcomes were management and communication tools such as: Business Intelligence, Use-Cases, Case Studies, Opportunity Report Card and Extra-Challenges.
publishDate 2017
dc.date.none.fl_str_mv 2017-09-20
2017-09-20T00:00:00Z
2020-09-20T00:30:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/26844
TID:201752603
url http://hdl.handle.net/10362/26844
identifier_str_mv TID:201752603
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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